Asetek SimSports vs Logitech:Which is more popular?
In September 2026, Logitech had more branded searches than Asetek SimSports among sim racing brands worldwide. Logitech had about 396,000 branded searches, while Asetek SimSports had 2,300. Logitech made up 39.8% of all sim racing brand searches we track, and Asetek SimSports accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about sim racing brands, Logitech appeared in three of the four answers and Asetek SimSports in none.
Who do people search for more?
Logitech, about 172 searches for every 1 for Asetek SimSports
Who does AI mention more?
Logitech, mentioned in 3 of 4 answers, Asetek SimSports in 0
Who does AI recommend more?
Logitech, the only one of the two named
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Top sim racing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Logitech was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Asetek SimSports did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Asetek SimSports0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sim racing brands
4 answers
Asked ChatGPT
“What's the best sim racing wheel for beginners?”
Asked ChatGPT
“Which sim racing brand should I buy from?”
Asked ChatGPT
“What's the best direct drive wheel for sim racing?”
Searched Google, AI Overview
“sim racing wheel”
Searched Google, AI Overview
“sim racing rig”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Asetek SimSports or Logitech more popular in search?
This chart shows how often people search Google for Asetek SimSports and Logitech by name. Each line represents a brand's share of searches for all 12 sim racing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Logitech, Asetek SimSports. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Fanatec | Moza | Playseat | Simagic | Thrustmaster | Next Level Racing | Simucube | Trak Racer | Sim-Lab | Heusinkveld | Asetek SimSports |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 25.8% | 6.5% | 6.3% | 6.3% | 5.7% | 4.2% | 4.2% | 2.3% | 1.6% | 0.69% | 0.39% |
| Nov 2025 | 35.1% | 29.1% | 7% | 5.8% | 5.8% | 5.2% | 3.9% | 3.2% | 2.6% | 1.2% | 0.64% | 0.36% |
| Dec 2025 | 37.9% | 25.8% | 6.4% | 7.7% | 5.2% | 5.6% | 4.2% | 2.8% | 2.3% | 1% | 0.57% | 0.23% |
| Jan 2026 | 36.4% | 26.2% | 8% | 6.4% | 5.3% | 5.7% | 4.3% | 2.9% | 2.4% | 1.3% | 0.86% | 0.28% |
| Feb 2026 | 37.1% | 25.2% | 7.7% | 6.2% | 5.1% | 5.6% | 5.1% | 2.8% | 2.8% | 1.5% | 0.83% | 0.27% |
| Mar 2026 | 35.3% | 25.4% | 7.8% | 6.3% | 6.3% | 5.7% | 5.1% | 2.8% | 2.8% | 1.5% | 0.84% | 0.3% |
| Apr 2026 | 37% | 26.7% | 8.2% | 5.4% | 5.4% | 4.9% | 4.4% | 2.9% | 2.4% | 1.6% | 0.88% | 0.28% |
| May 2026 | 38.8% | 24.7% | 8.8% | 5% | 6.1% | 5.6% | 4.1% | 2.7% | 2.2% | 1.2% | 0.66% | 0.27% |
| Jun 2026 | 36.5% | 24.7% | 8.3% | 5% | 7.4% | 5.6% | 4.1% | 2.7% | 3.3% | 1.5% | 0.66% | 0.26% |
| Jul 2026 | 41% | 19.8% | 9.1% | 4.9% | 7.3% | 5.4% | 4% | 2.7% | 3.3% | 1.5% | 0.8% | 0.29% |
| Aug 2026 | 39.3% | 20% | 10.8% | 4.9% | 6% | 4.6% | 4.9% | 2.7% | 4% | 1.8% | 0.8% | 0.26% |
| Sep 2026 | 39.8% | 20.2% | 10.9% | 6.1% | 6.1% | 4.6% | 4.1% | 2.7% | 2.7% | 1.8% | 0.81% | 0.23% |
Logitech sells other things too, so only its searches that name this product count here, like “logitech g29”.
How has the Asetek SimSports and Logitech comparison changed over the last 12 months?
3 findings
- Logitech was ahead of Asetek SimSports in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asetek SimSports’ share of searches among sim racing brands worldwide moved from 0.39% to 0.23%, and its estimated monthly branded searches moved from 5.5K to 2.3K.
- Across the 12 months ending September 2026, Logitech’s share of searches among sim racing brands worldwide moved from 36% to 39.8%, and its estimated monthly branded searches moved from 513K to 396K.
How did search popularity change for sim racing brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Asetek SimSports worldwide fell 58.2% over 12 measured months, from 5.5K to 2.3K in September 2026.
Estimated monthly branded searches for Logitech worldwide fell 22.8% over 12 measured months, from 513K to 396K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Asetek SimSports’ and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asetek SimSports
2 branded search terms
- asetek invicta
- asetek simsports
Logitech
3 branded search terms
- logitech g pro wheel
- logitech g29
- logitech g923
Other head-to-heads among sim racing brands
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