Brandwave

Logitech vs ZSA:Which is more popular?

In September 2026, Logitech had more branded searches than ZSA among ergonomic keyboard brands worldwide. Logitech had about 1.5 million branded searches, while ZSA had 12,000. Logitech made up 79.5% of all ergonomic keyboard brand searches we track, and ZSA accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about ergonomic keyboard brands, Logitech appeared in all five answers and ZSA in two. Logitech was mentioned before ZSA in every answer.

Among ergonomic keyboard brands worldwide in September 2026

Who do people search for more?

Logitech, about 125 searches for every 1 for ZSA

Logitech 1.5M searchesZSA 12K searches

Who does AI mention more?

Logitech, mentioned in every answer we collected

Logitech in 5 of 5ZSA in 2 of 5

Who does AI recommend more?

Logitech, named ahead of ZSA in every answer

Logitech first in 5ZSA never first

Follow Logitech vs ZSA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top ergonomic keyboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Logitech appeared in all five answers. ZSA was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Logitech was listed before ZSA in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Kinesis2nd
  3. Keychron3rd
  4. ZSA4th
  5. Ergodox–
  6. Perixx–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kinesis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keychron4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZSA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ergodox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Perixx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ergonomic keyboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Logitech or ZSA more popular in search?

This chart shows how often people search Google for Logitech and ZSA by name. Each line represents a brand's share of searches for all six ergonomic keyboard brands we track, month by month, from English-language searches worldwide.

Logitech and ZSA among ergonomic keyboard brands worldwide, by month

Share of searches by month for Logitech, ZSA. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechKeychronKinesisZSAErgodoxPerixx
Oct 202581.6%13.4%3.7%0.66%0.44%0.17%
Nov 202579.7%16%3.1%0.64%0.43%0.17%
Dec 202579.8%16%3%0.65%0.39%0.17%
Jan 202679.4%16%3.6%0.56%0.39%0.17%
Feb 202679.1%15.9%3.6%0.78%0.42%0.2%
Mar 202676.4%18.7%3.5%0.75%0.41%0.2%
Apr 202679.3%15.9%3.5%0.63%0.34%0.2%
May 202679.4%15.9%3.5%0.73%0.34%0.16%
Jun 202679.9%16%2.9%0.64%0.35%0.17%
Jul 202658.1%14.3%26.6%0.61%0.31%0.12%
Aug 202676.6%18.8%3.4%0.72%0.33%0.16%
Sep 202679.5%15.9%3.5%0.64%0.28%0.17%

How has the Logitech and ZSA comparison changed over the last 12 months?

3 findings
  • Logitech was ahead of ZSA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Logitech’s share of searches among ergonomic keyboard brands worldwide moved from 81.6% to 79.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, ZSA’s share of searches among ergonomic keyboard brands worldwide moved from 0.66% to 0.64%, and its estimated monthly branded searches moved from 14.8K to 12K.

How did search popularity change for ergonomic keyboard brands worldwide in September 2026?

2 changes

  1. In September 2026, Logitech gained share of searches among ergonomic keyboard brands worldwide, from 76.6% to 79.5%.

  2. Estimated monthly branded searches for ZSA worldwide fell 18.9% over 12 measured months, from 14.8K to 12K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Logitech’s and ZSA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Logitech

1 branded search term

  • logitech

ZSA

3 branded search terms

  • zsa keyboard
  • zsa moonlander
  • zsa voyager

How the Brand Demand Index is measured

Other head-to-heads among ergonomic keyboard brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free