Brandwave

How popular isFujifilm?

In September 2026, people searched for Fujifilm by name about 1.2 million times worldwide, a 6.6% increase from the previous year. These searches made up 8.3% of all global mini printer brand searches, placing Fujifilm third out of four brands. When we asked both ChatGPT and Google AI Overviews about mini printer brands, Fujifilm appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Fujifilm is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. KodakShare of searches 74.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. CanonShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. FujifilmShare of searches 8.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. HPShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top mini printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fujifilm appeared in all five answers. Fujifilm is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Fujifilm2nd
  3. HP3rd
  4. Kodak4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kodak3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about mini printer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mini printer brands compete with Fujifilm?

Fujifilm against mini printer brands worldwide, by month

Share of searches by month for Kodak, Canon, Fujifilm, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthKodakCanonFujifilmHP
Oct 202573.7%14%8.1%4.2%
Nov 202574.5%11.7%11.9%1.9%
Dec 202572.1%11.2%13.9%2.7%
Jan 202672.4%13.8%10.4%3.4%
Feb 202673.9%14.2%9.2%2.8%
Mar 202674.8%14.2%7.5%3.5%
Apr 202678.1%12.1%7.4%2.4%
May 202677.7%12.1%7.8%2.4%
Jun 202677%12.1%9%2%
Jul 202677.1%12%8.9%2%
Aug 202673.8%14%9.9%2.3%
Sep 202674.9%14.4%8.3%2.3%

  1. 1.Kodak

    74.9%

    Held 1st. 472K estimated branded searches, -1% vs prior month. Share +1.2 points.

  2. 2.Canon

    14.4%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Fujifilm

    8.3%

    Held 3rd. 52.6K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  4. 4.HP

    2.3%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Fujifilm and its closest rivals

Every comparison with Fujifilm

36 comparisons

How has branded search demand for Fujifilm changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fujifilm worldwide rose from 1.1M to 1.2M.
  • Across the 12 months ending September 2026, Fujifilm’s share of searches among mini printer brands worldwide peaked at 13.9% in December 2025 and was lowest at 7.4% in April 2026.

How did search popularity change for mini printer brands worldwide in September 2026?

3 changes

  1. In September 2026, Kodak gained share of searches among mini printer brands worldwide, from 73.8% to 74.9%.

  2. In September 2026, Fujifilm lost share of searches among mini printer brands worldwide, from 9.9% to 8.3%.

  3. Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

How are Fujifilm’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fujifilm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fujifilm
  • fujifilm camera
  • fujifilm instax
  • fujifilm printer
  • instax mini link
  • instax printer

Do you work for Fujifilm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fujifilm compete?

Fujifilm is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands2nd of 817.5%Show ranking
Camera lens brands3rd of 715.6%Show ranking
Instant camera brands2nd of 629.6%Show ranking
Film camera brands1st of 638.6%Show ranking
Film brands1st of 666.5%Show ranking
Medical imaging software1st of 1169.5%Show ranking
Radiology software1st of 772.2%Show ranking
Photo printer brands4th of 75.6%Show ranking
Mini printer brands3rd of 48.3%Shown above
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