Brandwave

Canon vs Fujifilm:Which is more popular?

In September 2026, Canon had more branded searches than Fujifilm among mini printer brands worldwide. Canon had about 90,500 branded searches, while Fujifilm had 52,600. Canon made up 14.4% of all mini printer brand searches we track, and Fujifilm accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about mini printer brands, both Canon and Fujifilm appeared in all five answers. Canon was mentioned before Fujifilm in four out of five answers.

Among mini printer brands worldwide in September 2026

Who do people search for more?

Canon, about 72% more searches than Fujifilm

Canon 90.5K searchesFujifilm 52.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Canon in 5 of 5Fujifilm in 5 of 5

Who does AI recommend more?

Canon, named ahead of Fujifilm in 4 of 5 answers

Canon first in 4Fujifilm first in 1

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Top mini printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Canon and Fujifilm showed up in all five answers. Canon was listed before Fujifilm in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Fujifilm2nd
  3. HP3rd
  4. Kodak4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kodak3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about mini printer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Canon or Fujifilm more popular in search?

This chart shows how often people search Google for Canon and Fujifilm by name. Each line represents a brand's share of searches for all four mini printer brands we track, month by month, from English-language searches worldwide.

Canon and Fujifilm among mini printer brands worldwide, by month

Share of searches by month for Canon, Fujifilm. The figures are in the table below the chart.

View monthly share of searches table
MonthKodakCanonFujifilmHP
Oct 202573.7%14%8.1%4.2%
Nov 202574.5%11.7%11.9%1.9%
Dec 202572.1%11.2%13.9%2.7%
Jan 202672.4%13.8%10.4%3.4%
Feb 202673.9%14.2%9.2%2.8%
Mar 202674.8%14.2%7.5%3.5%
Apr 202678.1%12.1%7.4%2.4%
May 202677.7%12.1%7.8%2.4%
Jun 202677%12.1%9%2%
Jul 202677.1%12%8.9%2%
Aug 202673.8%14%9.9%2.3%
Sep 202674.9%14.4%8.3%2.3%

How has the Canon and Fujifilm comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Fujifilm took it in November 2025, Canon took it in January 2026.
  • Across the 12 months ending September 2026, Canon’s share of searches among mini printer brands worldwide moved from 14% to 14.4%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Fujifilm’s share of searches among mini printer brands worldwide moved from 8.1% to 8.3%, and its estimated monthly branded searches held steady at 52.6K.

How did search popularity change for mini printer brands worldwide in September 2026?

1 change
  1. In September 2026, Fujifilm lost share of searches among mini printer brands worldwide, from 9.9% to 8.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Canon’s and Fujifilm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canon

1 branded search term

  • canon pixma

Fujifilm

2 branded search terms

  • instax mini link
  • instax printer

How the Brand Demand Index is measured

Other head-to-heads among mini printer brands

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