Fujifilm vs Kodak:Which is more popular?
In September 2026, Kodak had more branded searches than Fujifilm among mini printer brands worldwide. Kodak had about 472,000 branded searches, while Fujifilm had 52,600. Kodak made up 74.9% of all mini printer brand searches we track, and Fujifilm accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about mini printer brands, Fujifilm appeared in all five answers and Kodak in three. Fujifilm was mentioned before Kodak in three out of five answers.
Who do people search for more?
Kodak, about 9 searches for every 1 for Fujifilm
Who does AI mention more?
Fujifilm, mentioned in every answer we collected
Who does AI recommend more?
Fujifilm, named ahead of Kodak in 3 of 5 answers
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Top mini printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fujifilm appeared in all five answers. Kodak was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fujifilm was listed before Kodak in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mini printer brands
5 answers
Asked ChatGPT
“Which mini printer brand should I buy?”
Asked ChatGPT
“What are the best mini printer brands?”
Asked ChatGPT
“What's the best mini printer brand for portable printing?”
Searched Google, AI Overview
“best mini printer”
Searched Google, AI Overview
“portable printer for phone”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fujifilm or Kodak more popular in search?
This chart shows how often people search Google for Fujifilm and Kodak by name. Each line represents a brand's share of searches for all four mini printer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kodak, Fujifilm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kodak | Canon | Fujifilm | HP |
|---|---|---|---|---|
| Oct 2025 | 73.7% | 14% | 8.1% | 4.2% |
| Nov 2025 | 74.5% | 11.7% | 11.9% | 1.9% |
| Dec 2025 | 72.1% | 11.2% | 13.9% | 2.7% |
| Jan 2026 | 72.4% | 13.8% | 10.4% | 3.4% |
| Feb 2026 | 73.9% | 14.2% | 9.2% | 2.8% |
| Mar 2026 | 74.8% | 14.2% | 7.5% | 3.5% |
| Apr 2026 | 78.1% | 12.1% | 7.4% | 2.4% |
| May 2026 | 77.7% | 12.1% | 7.8% | 2.4% |
| Jun 2026 | 77% | 12.1% | 9% | 2% |
| Jul 2026 | 77.1% | 12% | 8.9% | 2% |
| Aug 2026 | 73.8% | 14% | 9.9% | 2.3% |
| Sep 2026 | 74.9% | 14.4% | 8.3% | 2.3% |
How has the Fujifilm and Kodak comparison changed over the last 12 months?
3 findings
- Kodak was ahead of Fujifilm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among mini printer brands worldwide moved from 8.1% to 8.3%, and its estimated monthly branded searches held steady at 52.6K.
- Across the 12 months ending September 2026, Kodak’s share of searches among mini printer brands worldwide moved from 73.7% to 74.9%, and its estimated monthly branded searches moved from 477K to 472K.
How did search popularity change for mini printer brands worldwide in September 2026?
2 changes
In September 2026, Kodak gained share of searches among mini printer brands worldwide, from 73.8% to 74.9%.
In September 2026, Fujifilm lost share of searches among mini printer brands worldwide, from 9.9% to 8.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fujifilm’s and Kodak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mini printer brands
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