How popular isFujifilm in search?
In September 2026, there were an estimated 1.1M branded searches for Fujifilm worldwide which is up 7.1% over the last 12 months. Fujifilm holds 35.4% estimated Share of Search among film camera brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fujifilm35.4%
Nikon26.3%Kodak14.9%
Olympus11.6%
Canon11.2%Leica Geosystems0.57%
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Which film camera brands compete with Fujifilm?
Share of Search by month for Fujifilm, Nikon, Kodak, Olympus, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Fujifilm | Nikon | Kodak | Olympus | Canon | Leica Geosystems |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 28.1% | 15.8% | 10% | 10.5% | 0.74% |
| Nov 2025 | 33.9% | 28.9% | 17.8% | 9.3% | 9.6% | 0.56% |
| Dec 2025 | 38.6% | 27.2% | 16.5% | 8.5% | 8.8% | 0.42% |
| Jan 2026 | 37.1% | 25.9% | 16.8% | 8.8% | 10.9% | 0.53% |
| Feb 2026 | 31.4% | 29.1% | 17% | 10.8% | 11.1% | 0.65% |
| Mar 2026 | 33.8% | 28.4% | 15.4% | 11.9% | 9.9% | 0.58% |
| Apr 2026 | 33.8% | 28.8% | 15.4% | 11.9% | 9.5% | 0.58% |
| May 2026 | 34.8% | 29.2% | 15.8% | 10% | 9.7% | 0.6% |
| Jun 2026 | 31.8% | 27.4% | 16.7% | 13% | 10.4% | 0.64% |
| Jul 2026 | 34.7% | 25.6% | 15.8% | 12.2% | 11.2% | 0.49% |
| Aug 2026 | 34.7% | 28.3% | 15.4% | 9.7% | 11.5% | 0.48% |
| Sep 2026 | 35.4% | 26.3% | 14.9% | 11.6% | 11.2% | 0.57% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 1.1M | +4.1% | +0.7 points | |
| 2, held 2nd | 26.3% | 836K | -5.1% | -2 points | |
| 3, held 3rd | 14.9% | 472K | -1% | -0.5 points | |
| 4, moved from 5th to 4th | 11.6% | 368K | +22.3% | +1.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11.2% | 356K | 0% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.57% | 18.1K | +22.3% | +0.1 points |
1.
Fujifilm35.4%
Held 1st. 1.1M estimated branded searches, +4.1% vs prior month. Share +0.7 points.
2.
Nikon26.3%
Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -2 points.
3.
14.9%
Held 3rd. 472K estimated branded searches, -1% vs prior month. Share -0.5 points.
4.
Olympus11.6%
Moved from 5th to 4th. 368K estimated branded searches, +22.3% vs prior month. Share +1.9 points.
5.
Canon11.2%
Moved from 4th to 5th. 356K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.57%
Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
Compare search popularity between Fujifilm and its closest rivals
Every comparison with Fujifilm
20 comparisons
- Fujifilm vs GoPro
- Fujifilm vs Insta360
- Fujifilm vs Sony
- Fujifilm vs Polaroid
- Fujifilm vs Panasonic
- Fujifilm vs Philips
- Fujifilm vs Nikon
- Fujifilm vs Mint
- Fujifilm vs Kodak
- Fujifilm vs Olympus
- Canon vs Fujifilm
- Fujifilm vs GE HealthCare
- Fujifilm vs Siemens Healthineers
- Fujifilm vs Lomography
- Foma vs Fujifilm
- Fujifilm vs Leica Geosystems
- Fujifilm vs Sectra
- CineStill vs Fujifilm
- Agfa HealthCare vs Fujifilm
- Fujifilm vs Ilford
How has branded search demand for Fujifilm changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fujifilm worldwide rose from 1M to 1.1M.
- Across the 12 months ending September 2026, Fujifilm’s estimated Share of Search among film camera brands worldwide increased from 34.8% to 35.4%.
- Across the 12 months ending September 2026, Fujifilm’s estimated Share of Search among film camera brands worldwide peaked at 38.6% in December 2025 and was lowest at 31.4% in February 2026.
How did search popularity change for film camera brands worldwide in September 2026?
6 changes
In September 2026, Olympus overtook Canon to rank 4th among film camera brands worldwide, with 11.6% estimated Share of Search.
In September 2026, Fujifilm gained estimated Share of Search among film camera brands worldwide, from 34.7% to 35.4%.
In September 2026, Nikon lost estimated Share of Search among film camera brands worldwide, from 28.3% to 26.3%.
Kodak’s estimated Share of Search among film camera brands worldwide has lost ground for 3 months in a row, from 16.7% to 14.9% in September 2026.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.
Estimated monthly branded searches for Leica Geosystems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Where does Fujifilm compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camera brands | 4th of 7 | 10.1% | Show ranking |
| Instant camera brands | 2nd of 6 | 27.7% | Show ranking |
| Film camera brands | 1st of 6 | 35.4% | Shown above |
| Medical imaging software | 2nd of 5 | 45.2% | Show ranking |
| Radiology software | 2nd of 5 | 45.2% | Show ranking |
| Film brands | 1st of 6 | 66.5% | Show ranking |
How is Fujifilm measured?
Brandwave collects information about searches that people make online using Fujifilm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- fujifilm
- fujifilm camera
- fujifilm instax
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