Fujifilm vs Ilford:Which is more popular by branded search?
In August 2026, Fujifilm had more branded searches than Ilford among film brands worldwide. Fujifilm was estimated to have 823K branded searches compared to Ilford’s 3.6K, and held a 93% Share of Search versus Ilford’s 0.41%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fujifilm or Ilford?
Compare the film brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fujifilm, Ilford. The figures are in the table below the chart.
View monthly share of search table
| Month | Fujifilm | Kodak | Foma | CineStill | Ilford | Lomography |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 3.1% | 2.5% | 0.91% | 0.41% | 0.41% |
| Nov 2025 | 92.6% | 3% | 2.5% | 1.1% | 0.41% | 0.33% |
| Dec 2025 | 93.2% | 3.1% | 2.1% | 0.92% | 0.34% | 0.34% |
| Jan 2026 | 92.3% | 2.5% | 3.7% | 0.91% | 0.33% | 0.27% |
| Feb 2026 | 89.8% | 3% | 5.4% | 1.1% | 0.39% | 0.39% |
| Mar 2026 | 88.8% | 2.9% | 6.5% | 1.1% | 0.39% | 0.31% |
| Apr 2026 | 92.8% | 3.1% | 2.5% | 0.91% | 0.41% | 0.33% |
| May 2026 | 91.7% | 3% | 3.7% | 0.9% | 0.4% | 0.32% |
| Jun 2026 | 92.5% | 3.1% | 2.5% | 1.1% | 0.4% | 0.4% |
| Jul 2026 | 93.6% | 3.1% | 1.7% | 0.92% | 0.33% | 0.41% |
| Aug 2026 | 93% | 3.1% | 2% | 1.1% | 0.41% | 0.41% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fujifilm and Ilford comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of Ilford in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among film brands worldwide moved from 92.7% to 93%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Ilford’s estimated Share of Search among film brands worldwide held steady at 0.41%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for film brands worldwide in August 2026?
2 changes
In August 2026, Fujifilm lost estimated Share of Search among film brands worldwide, from 93.6% to 93%.
In August 2026, Ilford rose from 6th to 5th among film brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Fujifilm’s and Ilford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.