HiTi vs Polaroid:Which is more popular?
In September 2026, HiTi had more branded searches than Polaroid among photo printer brands worldwide. HiTi had about 18,100 branded searches, while Polaroid had 9,900. HiTi made up 6.5% of all photo printer brand searches we track, and Polaroid accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about photo printer brands, neither HiTi nor Polaroid appeared in any of the five answers.
Who do people search for more?
HiTi, about 83% more searches than Polaroid
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top photo printer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither HiTi nor Polaroid showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kodak2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polaroid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photo printer brands
5 answers
Asked ChatGPT
“Which photo printer brand should I buy?”
Asked ChatGPT
“What are the best photo printer brands?”
Asked ChatGPT
“What's the best photo printer brand for home photo prints?”
Searched Google, AI Overview
“best photo printer”
Searched Google, AI Overview
“photo printer for home”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HiTi or Polaroid more popular in search?
This chart shows how often people search Google for HiTi and Polaroid by name. Each line represents a brand's share of searches for all nine photo printer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HiTi, Polaroid. The figures are in the table below the chart.
View monthly share of searches table
| Month | DNP | Canon | HP | HiTi | Fujifilm | Polaroid | Epson | Kodak | Citizen |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 9.7% | 12.8% | 8.7% | 5.5% | 4.8% | 3.2% | 2.1% | 0.06% |
| Nov 2025 | 45.1% | 12.4% | 16.2% | 7.4% | 6.8% | 6% | 3.3% | 2.7% | 0.06% |
| Dec 2025 | 37.2% | 14.9% | 19.4% | 5% | 6.9% | 9.1% | 3.3% | 4.1% | 0.06% |
| Jan 2026 | 41.8% | 12.5% | 18.4% | 6.9% | 7.5% | 6.9% | 3.1% | 3.1% | 0.05% |
| Feb 2026 | 52.5% | 9.6% | 13.1% | 7% | 7.7% | 4.7% | 3.2% | 2.1% | 0.05% |
| Mar 2026 | 54% | 9.2% | 13% | 7.2% | 6.7% | 4.8% | 3.2% | 1.8% | 0.07% |
| Apr 2026 | 57% | 8.5% | 11.2% | 7.6% | 5.8% | 5.1% | 2.8% | 1.9% | 0.07% |
| May 2026 | 59.7% | 8.3% | 9.6% | 8% | 5.9% | 4.4% | 2.4% | 1.6% | 0.05% |
| Jun 2026 | 52.3% | 8.9% | 10.3% | 12.8% | 6.4% | 4.7% | 3.1% | 1.4% | 0.07% |
| Jul 2026 | 53.7% | 9.1% | 12% | 8.8% | 6.5% | 4.8% | 3.2% | 1.7% | 0.04% |
| Aug 2026 | 84.4% | 3.5% | 4.2% | 2.3% | 2.1% | 1.9% | 1% | 0.68% | 0.02% |
| Sep 2026 | 59.3% | 10.9% | 9.9% | 6.5% | 4.9% | 3.6% | 2.9% | 1.9% | 0.06% |
Polaroid sells other things too, so only its searches that name this product count here, like “polaroid hi print”.
How has the HiTi and Polaroid comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Polaroid took it in December 2025, HiTi took it in February 2026.
- Across the 12 months ending September 2026, HiTi’s share of searches among photo printer brands worldwide moved from 8.7% to 6.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Polaroid’s share of searches among photo printer brands worldwide moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for photo printer brands worldwide in September 2026?
2 changes
In September 2026, HiTi gained share of searches among photo printer brands worldwide, from 2.3% to 6.5%.
In September 2026, Polaroid gained share of searches among photo printer brands worldwide, from 1.9% to 3.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HiTi’s and Polaroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among photo printer brands
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