Brandwave

Citizen vs Polaroid:Which is more popular?

In September 2026, Polaroid had more branded searches than Citizen among photo printer brands worldwide. Polaroid had about 9,900 branded searches, while Citizen had 170. Polaroid made up 3.6% of all photo printer brand searches we track, and Citizen accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about photo printer brands, neither Citizen nor Polaroid appeared in any of the five answers.

Among photo printer brands worldwide in September 2026

Who do people search for more?

Polaroid, about 58 searches for every 1 for Citizen

Polaroid 9.9K searchesCitizen 170 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Citizen in 0 of 5Polaroid in 0 of 5

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Top photo printer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Citizen nor Polaroid showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Epson2nd
  3. Fujifilm3rd
  4. HP4th
  5. Kodak5th
  6. DNP–
  7. HiTi–
  8. Polaroid–
  9. Citizen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kodak2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DNP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiTi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polaroid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citizen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo printer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Citizen or Polaroid more popular in search?

This chart shows how often people search Google for Citizen and Polaroid by name. Each line represents a brand's share of searches for all nine photo printer brands we track, month by month, from English-language searches worldwide.

Citizen and Polaroid among photo printer brands worldwide, by month

Share of searches by month for Polaroid, Citizen. The figures are in the table below the chart.

View monthly share of searches table
MonthDNPCanonHPHiTiFujifilmPolaroidEpsonKodakCitizen
Oct 202553.1%9.7%12.8%8.7%5.5%4.8%3.2%2.1%0.06%
Nov 202545.1%12.4%16.2%7.4%6.8%6%3.3%2.7%0.06%
Dec 202537.2%14.9%19.4%5%6.9%9.1%3.3%4.1%0.06%
Jan 202641.8%12.5%18.4%6.9%7.5%6.9%3.1%3.1%0.05%
Feb 202652.5%9.6%13.1%7%7.7%4.7%3.2%2.1%0.05%
Mar 202654%9.2%13%7.2%6.7%4.8%3.2%1.8%0.07%
Apr 202657%8.5%11.2%7.6%5.8%5.1%2.8%1.9%0.07%
May 202659.7%8.3%9.6%8%5.9%4.4%2.4%1.6%0.05%
Jun 202652.3%8.9%10.3%12.8%6.4%4.7%3.1%1.4%0.07%
Jul 202653.7%9.1%12%8.8%6.5%4.8%3.2%1.7%0.04%
Aug 202684.4%3.5%4.2%2.3%2.1%1.9%1%0.68%0.02%
Sep 202659.3%10.9%9.9%6.5%4.9%3.6%2.9%1.9%0.06%

Polaroid sells other things too, so only its searches that name this product count here, like “polaroid hi print”.

How has the Citizen and Polaroid comparison changed over the last 12 months?

3 findings
  • Polaroid was ahead of Citizen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Citizen’s share of searches among photo printer brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 140 to 170.
  • Across the 12 months ending September 2026, Polaroid’s share of searches among photo printer brands worldwide moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for photo printer brands worldwide in September 2026?

2 changes
  1. In September 2026, Polaroid gained share of searches among photo printer brands worldwide, from 1.9% to 3.6%.

  2. Estimated monthly branded searches for Citizen worldwide rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Citizen’s and Polaroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Citizen

1 branded search term

  • citizen photo printer

Polaroid

1 branded search term

  • polaroid hi print

How the Brand Demand Index is measured

Other head-to-heads among photo printer brands

Creator with pink hair and a pink jacket

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