Brandwave

How popular isCitizen in search?

In August 2026, there were an estimated 2.9K branded searches for Citizen worldwide which held steady over the last 11 months. Citizen holds 0.04% estimated Share of Search among luxury watch brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rolex57.3%
  2. Seiko25.6%
  3. Tissot17.1%
  4. Citizen0.04%
  5. Omega<0.01%
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Which luxury watch brands compete with Citizen?

Citizen against luxury watch brands worldwide, by month

Share of Search by month for Rolex, Seiko, Tissot, Citizen. The figures are in the table below the chart.

View monthly share of search table
MonthRolexSeikoTissotCitizenOmega
Oct 202557.3%25.6%17.1%0.04%<0.01%
Nov 202557.2%25.6%17.1%0.05%<0.01%
Dec 202560%22%18%0.03%<0.01%
Jan 202657.2%25.6%17.1%0.05%<0.01%
Feb 202662%22.8%15.2%0.04%<0.01%
Mar 202657.3%25.6%17.1%0.04%<0.01%
Apr 202660%22%17.9%0.04%<0.01%
May 202655.1%24.6%20.2%0.06%<0.01%
Jun 202652.3%28.6%19.1%0.04%<0.01%
Jul 202655.2%24.7%20.1%0.04%<0.01%
Aug 202657.3%25.6%17.1%0.04%<0.01%
Sep 2026—————

  1. 1.Rolex

    57.3%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +2.1 points.

  2. 2.Seiko

    25.6%

    Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +0.9 points.

  3. 3.Tissot

    17.1%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -3 points.

  4. 4.Citizen

    0.04%

    Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

  5. 5.Omega

    <0.01%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Citizen and its closest rivals

How has branded search demand for Citizen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Citizen worldwide held steady at 2.9K.
  • Across the 11 months ending August 2026, Citizen’s estimated Share of Search among luxury watch brands worldwide held steady at 0.04%.

How did search popularity change for luxury watch brands worldwide in August 2026?

  1. In August 2026, Rolex gained estimated Share of Search among luxury watch brands worldwide, from 55.2% to 57.3%.

  2. In August 2026, Seiko gained estimated Share of Search among luxury watch brands worldwide, from 24.7% to 25.6%.

  3. In August 2026, Tissot lost estimated Share of Search among luxury watch brands worldwide, from 20.1% to 17.1%.

  4. Estimated monthly branded searches for Omega worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

Where does Citizen compete?

Citizen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Luxury watch brands4th of 50.04%Shown above
Photo printer brands6th of 60.12%Show ranking

How is Citizen measured?

Brandwave collects information about searches that people make online using Citizen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • citizen nz

Do you work for Citizen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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