Citizen vs NumWorks:Which is more popular?
In September 2026, NumWorks had more branded searches than Citizen among calculator brands worldwide. NumWorks had about 368,000 branded searches, while Citizen had 12,100. NumWorks made up 55.7% of all calculator brand searches we track, and Citizen accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about calculator brands, Citizen and NumWorks each appeared in one of the five answers. Citizen and NumWorks were each mentioned first in one of the two answers that named either.
Who do people search for more?
NumWorks, about 30 searches for every 1 for Citizen
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top calculator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Citizen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NumWorks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Citizen and NumWorks were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Texas Instruments4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sharp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Canon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- NumWorks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Citizen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about calculator brands
5 answers
Asked ChatGPT
“Which calculator brand should I buy?”
Asked ChatGPT
“What are the best calculator brands?”
Asked ChatGPT
“What's the best calculator brand for school and office work?”
Searched Google, AI Overview
“calculator brands”
Searched Google, AI Overview
“calculator for office”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Citizen or NumWorks more popular in search?
This chart shows how often people search Google for Citizen and NumWorks by name. Each line represents a brand's share of searches for all seven calculator brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NumWorks, Citizen. The figures are in the table below the chart.
View monthly share of searches table
| Month | NumWorks | Texas Instruments | Citizen | HP | Sharp | Canon | Casio |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 45.7% | 2.2% | 2.8% | 1.5% | 1% | 1% |
| Nov 2025 | 55.2% | 36.9% | 2.2% | 2.2% | 1.5% | 1.2% | 0.81% |
| Dec 2025 | 50.9% | 41.6% | 2% | 2.5% | 1.4% | 0.91% | 0.74% |
| Jan 2026 | 55% | 36.7% | 1.8% | 2.7% | 1.8% | 1.2% | 0.8% |
| Feb 2026 | 45.4% | 45.4% | 2.2% | 2.7% | 1.8% | 1.2% | 1.2% |
| Mar 2026 | 55.4% | 37% | 1.8% | 2.2% | 1.5% | 0.99% | 0.99% |
| Apr 2026 | 45.5% | 45.5% | 2.2% | 2.7% | 1.5% | 1.2% | 1.2% |
| May 2026 | 46.2% | 46.2% | 1.9% | 2.3% | 1.5% | 1% | 0.83% |
| Jun 2026 | 36.1% | 53.8% | 3.2% | 2.6% | 1.8% | 1.4% | 0.96% |
| Jul 2026 | 14.3% | 70.8% | 5.2% | 4.3% | 1.9% | 2.3% | 1.3% |
| Aug 2026 | 20.1% | 66.8% | 4% | 3.3% | 2.2% | 1.8% | 1.8% |
| Sep 2026 | 55.7% | 37.3% | 1.8% | 1.8% | 1.5% | 1% | 0.82% |
How has the Citizen and NumWorks comparison changed over the last 12 months?
3 findings
- NumWorks was ahead of Citizen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Citizen’s share of searches among calculator brands worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, NumWorks’ share of searches among calculator brands worldwide moved from 45.7% to 55.7%, and its estimated monthly branded searches moved from 246K to 368K.
How did search popularity change for calculator brands worldwide in September 2026?
2 changes
In September 2026, NumWorks overtook Texas Instruments to become the leader among calculator brands worldwide, with 55.7% of the searches.
In September 2026, Citizen lost share of searches among calculator brands worldwide, from 4% to 1.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Citizen’s and NumWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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