Brandwave

How popular isTrimble in search?

In September 2026, there were an estimated 165K branded searches for Trimble worldwide which is down 17.9% over the last 12 months. Trimble holds 15.7% estimated Share of Search among total station brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nikon79.4%
  2. Trimble15.7%
  3. Topcon3.1%
  4. Leica Geosystems1.7%
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Which total station brands compete with Trimble?

Trimble against total station brands worldwide, by month

Share of Search by month for Nikon, Trimble, Topcon. The figures are in the table below the chart.

View monthly share of search table
MonthNikonTrimbleTopconLeica Geosystems
Oct 202576.2%18.1%3.6%2%
Nov 202580.7%14.2%3.5%1.6%
Dec 202584%11.8%2.9%1.3%
Jan 202679.9%14.8%3.6%1.6%
Feb 202678.4%16%3.9%1.8%
Mar 202677.2%17.6%3.6%1.6%
Apr 202679.9%14.8%3.6%1.6%
May 202679.7%14.9%3.7%1.6%
Jun 202677.6%16.5%4.1%1.8%
Jul 202680.9%14.1%3.5%1.5%
Aug 202682.8%12.7%3.1%1.4%
Sep 202679.4%15.7%3.1%1.7%
  1. 1.Nikon

    79.4%

    Held 1st. 836K estimated branded searches, -5.1% vs prior month. Share -3.4 points.

  2. 2.Trimble

    15.7%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3 points.

  3. 3.Topcon

    3.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

Compare search popularity between Trimble and its closest rivals

How has branded search demand for Trimble changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Trimble worldwide fell from 201K to 165K.
  • Across the 12 months ending September 2026, Trimble’s estimated Share of Search among total station brands worldwide decreased from 18.1% to 15.7%.
  • Across the 12 months ending September 2026, Trimble’s estimated Share of Search among total station brands worldwide peaked at 18.1% in October 2025 and was lowest at 11.8% in December 2025.

How did search popularity change for total station brands worldwide in September 2026?

  1. In September 2026, Trimble gained estimated Share of Search among total station brands worldwide, from 12.7% to 15.7%.

  2. In September 2026, Nikon lost estimated Share of Search among total station brands worldwide, from 82.8% to 79.4%.

  3. Estimated monthly branded searches for Leica Geosystems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Topcon worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does Trimble compete?

Trimble is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Precision agriculture platforms2nd of 513.7%Show ranking
Agtech2nd of 614.1%Show ranking
Total station brands2nd of 415.7%Shown above
Construction tech2nd of 618.2%Show ranking
Railway software3rd of 618.8%Show ranking
Surveying software2nd of 529.2%Show ranking
Land management platforms2nd of 530%Show ranking
Forestry software2nd of 534.2%Show ranking

How is Trimble measured?

Brandwave collects information about searches that people make online using Trimble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • trimble

Do you work for Trimble? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Trimble your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.