Carlson vs Trimble:Which is searched more?
In August 2026, Trimble had more branded searches than Carlson among surveying software worldwide. Trimble was estimated to have 135K branded searches compared to Carlson’s 33.1K, and held a 31.5% Share of Search versus Carlson’s 7.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carlson or Trimble?
Compare the software surveyors capture data with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trimble, Carlson. The figures are in the table below the chart.
View monthly share of search table
| Month | Trimble | Carlson |
|---|---|---|
| Oct 2025 | 32.4% | 6.5% |
| Nov 2025 | 28.7% | 7% |
| Dec 2025 | 28.2% | 8.4% |
| Jan 2026 | 31.7% | 6.4% |
| Feb 2026 | 31.9% | 6.4% |
| Mar 2026 | 32.2% | 7.9% |
| Apr 2026 | 28.6% | 7% |
| May 2026 | 31.9% | 6.4% |
| Jun 2026 | 35.1% | 7% |
| Jul 2026 | 31.5% | 7.7% |
| Aug 2026 | 31.5% | 7.7% |
| Sep 2026 | — | — |
How has the Carlson and Trimble comparison changed over the last 12 months?
3 findings
- Trimble was ahead of Carlson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carlson’s estimated Share of Search among surveying software worldwide moved from 6.5% to 7.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Trimble’s estimated Share of Search among surveying software worldwide moved from 32.4% to 31.5%, and its estimated monthly branded searches moved from 201K to 135K.
How did search popularity change for surveying software worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Carlson’s and Trimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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