How popular isCarlson in search?
In August 2026, there were an estimated 33.1K branded searches for Carlson worldwide which is down 18.3% over the last 11 months. Carlson holds 7.9% estimated Share of Search among surveying software worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Esri ArcGIS48.2%- Trimble32.4%
- Carlson7.9%
- Topcon7.9%
- Leica Geosystems3.5%
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Which surveying software compete with Carlson?
Share of Search by month for Esri ArcGIS, Trimble, Carlson, Topcon, Leica Geosystems. The figures are in the table below the chart.
View monthly share of search table
| Month | Esri ArcGIS | Trimble | Carlson | Topcon | Leica Geosystems |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 33.2% | 6.7% | 6.7% | 3.7% |
| Nov 2025 | 53.3% | 29.2% | 7.2% | 7.2% | 3.2% |
| Dec 2025 | 52.4% | 28.8% | 8.6% | 7.1% | 3.2% |
| Jan 2026 | 48.9% | 32.8% | 6.6% | 8.1% | 3.6% |
| Feb 2026 | 48.9% | 32.8% | 6.6% | 8.1% | 3.6% |
| Mar 2026 | 49.3% | 32.9% | 8.1% | 6.6% | 3% |
| Apr 2026 | 53.3% | 29.2% | 7.2% | 7.2% | 3.2% |
| May 2026 | 48.9% | 32.8% | 6.6% | 8.1% | 3.6% |
| Jun 2026 | 43.9% | 36% | 7.2% | 8.8% | 4% |
| Jul 2026 | 48.2% | 32.4% | 7.9% | 7.9% | 3.5% |
| Aug 2026 | 48.2% | 32.4% | 7.9% | 7.9% | 3.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.2% | 201K | 0% | 0 points | |
| 2, held 2nd | 32.4% | 135K | 0% | 0 points | |
| 3, held 3rd | 7.9% | 33.1K | 0% | 0 points | |
| 4, held 4th | 7.9% | 33.1K | 0% | 0 points | |
| 5, held 5th | 3.5% | 14.8K | 0% | 0 points |
48.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.
2.Trimble
32.4%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
3.Carlson
7.9%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.Topcon
7.9%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.5%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Carlson and its closest rivals
How has branded search demand for Carlson changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Carlson worldwide fell from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Carlson’s estimated Share of Search among surveying software worldwide increased from 6.7% to 7.9%.
- Across the 11 months ending August 2026, Carlson’s estimated Share of Search among surveying software worldwide peaked at 8.6% in December 2025 and was lowest at 6.6% in January 2026.
How did search popularity change for surveying software worldwide in August 2026?
5 changes
Estimated monthly branded searches for Leica Geosystems worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
Estimated monthly branded searches for Esri ArcGIS worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.
Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
Estimated monthly branded searches for Carlson worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Topcon worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Where does Carlson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Omega 3 supplements | 5th of 6 | 0.52% | Show ranking |
| Surveying software | 3rd of 5 | 7.9% | Shown above |
| Pet gates | 2nd of 6 | 8.2% | Show ranking |
How is Carlson measured?
Brandwave collects information about searches that people make online using Carlson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- carlson
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Is Carlson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.