Brandwave

Carlson vs MicroSurvey FieldGenius:Which is more popular?

In September 2026, Carlson had more branded searches than MicroSurvey FieldGenius among surveying software worldwide. Carlson had about 33,100 branded searches, while MicroSurvey FieldGenius had 480. Carlson made up 5.4% of all surveying software searches we track, and MicroSurvey FieldGenius accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about surveying software, Carlson appeared in four of the five answers and MicroSurvey FieldGenius in two. Carlson was mentioned before MicroSurvey FieldGenius in every answer.

Among surveying software worldwide in September 2026

Who do people search for more?

Carlson, about 69 searches for every 1 for MicroSurvey FieldGenius

Carlson 33.1K searchesMicroSurvey FieldGenius 480 searches

Who does AI mention more?

Carlson, mentioned in 4 of 5 answers, MicroSurvey FieldGenius in 2

Carlson in 4 of 5MicroSurvey FieldGenius in 2 of 5

Who does AI recommend more?

Carlson, named ahead of MicroSurvey FieldGenius in every answer

Carlson first in 4MicroSurvey FieldGenius never first

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Top surveying software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carlson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MicroSurvey FieldGenius was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Carlson was listed before MicroSurvey FieldGenius in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carlson1st
  2. Trimble2nd
  3. Autodesk Civil 3D3rd
  4. MicroSurvey FieldGenius4th
  5. Topcon5th
  6. Esri ArcGIS6th
  7. Leica Geosystems7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trimble4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autodesk Civil 3D3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Topcon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MicroSurvey FieldGenius2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Esri ArcGIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leica Geosystems1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about surveying software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Carlson or MicroSurvey FieldGenius more popular in search?

This chart shows how often people search Google for Carlson and MicroSurvey FieldGenius by name. Each line represents a brand's share of searches for all seven surveying software we track, month by month, from English-language searches worldwide.

Carlson and MicroSurvey FieldGenius among surveying software worldwide, by month

Share of searches by month for Carlson, MicroSurvey FieldGenius. The figures are in the table below the chart.

View monthly share of searches table
MonthEsri ArcGISTrimbleAutodesk Civil 3DCarlsonTopconLeica GeosystemsMicroSurvey FieldGenius
Oct 202547.2%30%7.4%6%6%3.3%0.04%
Nov 202549.8%26.4%7.9%6.5%6.5%2.9%0.04%
Dec 202549.2%26%7.8%7.8%6.4%2.8%0.04%
Jan 202646.3%28.9%8.7%5.8%7.1%3.2%0.04%
Feb 202646%29.1%8.7%5.8%7.1%3.2%0.05%
Mar 202646.8%29.8%7.3%7.3%6%2.7%0.04%
Apr 202649.9%26.3%7.9%6.5%6.5%2.9%0.05%
May 202646%29.1%8.7%5.8%7.1%3.2%0.06%
Jun 202641%31.8%9.5%6.4%7.8%3.5%0.05%
Jul 202645.3%28.7%8.6%7%7%3.1%0.07%
Aug 202644.5%28.2%10.3%6.9%6.9%3.1%0.07%
Sep 202651.3%26.8%8%5.4%5.4%2.9%0.08%

How has the Carlson and MicroSurvey FieldGenius comparison changed over the last 12 months?

3 findings

How did search popularity change for surveying software worldwide in September 2026?

2 changes
  1. In September 2026, Carlson lost share of searches among surveying software worldwide, from 6.9% to 5.4%.

  2. Estimated monthly branded searches for MicroSurvey FieldGenius worldwide rose 84.6% over 12 measured months, from 260 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carlson’s and MicroSurvey FieldGenius’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carlson

1 branded search term

  • carlson

MicroSurvey FieldGenius

1 branded search term

  • microsurvey fieldgenius

How the Brand Demand Index is measured

Other head-to-heads among surveying software

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