Brandwave

Carlson vs Trimble:Which is searched more?

In September 2026, Trimble had more branded searches than Carlson among surveying software worldwide. Trimble had about 165,000 branded searches, while Carlson had 33,100. Trimble made up 26.8% of all surveying software searches we track, and Carlson accounted for 5.4%. These are worldwide searches for English-language branded terms.

Share of searches among surveying software worldwide in September 2026Is Carlson or Trimble more popular in search?
Carlson5.4%33.1K searches
vs
Trimble26.8%165K searches

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Is Carlson or Trimble more popular in search?

Compare the software surveyors capture data with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carlson and Trimble among surveying software worldwide, by month

Share of searches by month for Trimble, Carlson. The figures are in the table below the chart.

View monthly share of searches table
MonthEsri ArcGISTrimbleAutodesk Civil 3DCarlsonTopconLeica GeosystemsMicroSurvey FieldGenius
Oct 202547.2%30%7.4%6%6%3.3%0.04%
Nov 202549.8%26.4%7.9%6.5%6.5%2.9%0.04%
Dec 202549.2%26%7.8%7.8%6.4%2.8%0.04%
Jan 202646.3%28.9%8.7%5.8%7.1%3.2%0.04%
Feb 202646%29.1%8.7%5.8%7.1%3.2%0.05%
Mar 202646.8%29.8%7.3%7.3%6%2.7%0.04%
Apr 202649.9%26.3%7.9%6.5%6.5%2.9%0.05%
May 202646%29.1%8.7%5.8%7.1%3.2%0.06%
Jun 202641%31.8%9.5%6.4%7.8%3.5%0.05%
Jul 202645.3%28.7%8.6%7%7%3.1%0.07%
Aug 202644.5%28.2%10.3%6.9%6.9%3.1%0.07%
Sep 202651.3%26.8%8%5.4%5.4%2.9%0.08%

How has the Carlson and Trimble comparison changed over the last 12 months?

3 findings
  • Trimble was ahead of Carlson in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carlson’s share of searches among surveying software worldwide moved from 6% to 5.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Trimble’s share of searches among surveying software worldwide moved from 30% to 26.8%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for surveying software worldwide in September 2026?

2 changes
  1. In September 2026, Carlson lost share of searches among surveying software worldwide, from 6.9% to 5.4%.

  2. In September 2026, Trimble lost share of searches among surveying software worldwide, from 28.2% to 26.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Carlson’s and Trimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carlson

1 branded search term

  • carlson

Trimble

1 branded search term

  • trimble

How the Brand Demand Index is measured

Other head-to-heads among surveying software

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