Brandwave

Carlson vs Esri ArcGIS:Which is searched more?

In September 2026, Esri ArcGIS had more branded searches than Carlson among surveying software worldwide. Esri ArcGIS had about 316,000 branded searches, while Carlson had 33,100. Esri ArcGIS made up 51.3% of all surveying software searches we track, and Carlson accounted for 5.4%. These are worldwide searches for English-language branded terms.

Share of searches among surveying software worldwide in September 2026Is Carlson or Esri ArcGIS more popular in search?
Carlson5.4%33.1K searches
vs
Esri ArcGIS51.3%316K searches

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Is Carlson or Esri ArcGIS more popular in search?

Compare the software surveyors capture data with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carlson and Esri ArcGIS among surveying software worldwide, by month

Share of searches by month for Esri ArcGIS, Carlson. The figures are in the table below the chart.

View monthly share of searches table
MonthEsri ArcGISTrimbleAutodesk Civil 3DCarlsonTopconLeica GeosystemsMicroSurvey FieldGenius
Oct 202547.2%30%7.4%6%6%3.3%0.04%
Nov 202549.8%26.4%7.9%6.5%6.5%2.9%0.04%
Dec 202549.2%26%7.8%7.8%6.4%2.8%0.04%
Jan 202646.3%28.9%8.7%5.8%7.1%3.2%0.04%
Feb 202646%29.1%8.7%5.8%7.1%3.2%0.05%
Mar 202646.8%29.8%7.3%7.3%6%2.7%0.04%
Apr 202649.9%26.3%7.9%6.5%6.5%2.9%0.05%
May 202646%29.1%8.7%5.8%7.1%3.2%0.06%
Jun 202641%31.8%9.5%6.4%7.8%3.5%0.05%
Jul 202645.3%28.7%8.6%7%7%3.1%0.07%
Aug 202644.5%28.2%10.3%6.9%6.9%3.1%0.07%
Sep 202651.3%26.8%8%5.4%5.4%2.9%0.08%

How has the Carlson and Esri ArcGIS comparison changed over the last 12 months?

3 findings
  • Esri ArcGIS was ahead of Carlson in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Carlson’s share of searches among surveying software worldwide moved from 6% to 5.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Esri ArcGIS’s share of searches among surveying software worldwide moved from 47.2% to 51.3%, and its estimated monthly branded searches held steady at 316K.

How did search popularity change for surveying software worldwide in September 2026?

2 changes
  1. In September 2026, Esri ArcGIS gained share of searches among surveying software worldwide, from 44.5% to 51.3%.

  2. In September 2026, Carlson lost share of searches among surveying software worldwide, from 6.9% to 5.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Carlson’s and Esri ArcGIS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carlson

1 branded search term

  • carlson

Esri ArcGIS

2 branded search terms

  • arcgis
  • esri arcgis

How the Brand Demand Index is measured

Other head-to-heads among surveying software

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