Carlson vs Esri ArcGIS:Which is searched more?
In September 2026, Esri ArcGIS had more branded searches than Carlson among surveying software worldwide. Esri ArcGIS had about 316,000 branded searches, while Carlson had 33,100. Esri ArcGIS made up 51.3% of all surveying software searches we track, and Carlson accounted for 5.4%. These are worldwide searches for English-language branded terms.
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Is Carlson or Esri ArcGIS more popular in search?
Compare the software surveyors capture data with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Esri ArcGIS, Carlson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Esri ArcGIS | Trimble | Autodesk Civil 3D | Carlson | Topcon | Leica Geosystems | MicroSurvey FieldGenius |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 30% | 7.4% | 6% | 6% | 3.3% | 0.04% |
| Nov 2025 | 49.8% | 26.4% | 7.9% | 6.5% | 6.5% | 2.9% | 0.04% |
| Dec 2025 | 49.2% | 26% | 7.8% | 7.8% | 6.4% | 2.8% | 0.04% |
| Jan 2026 | 46.3% | 28.9% | 8.7% | 5.8% | 7.1% | 3.2% | 0.04% |
| Feb 2026 | 46% | 29.1% | 8.7% | 5.8% | 7.1% | 3.2% | 0.05% |
| Mar 2026 | 46.8% | 29.8% | 7.3% | 7.3% | 6% | 2.7% | 0.04% |
| Apr 2026 | 49.9% | 26.3% | 7.9% | 6.5% | 6.5% | 2.9% | 0.05% |
| May 2026 | 46% | 29.1% | 8.7% | 5.8% | 7.1% | 3.2% | 0.06% |
| Jun 2026 | 41% | 31.8% | 9.5% | 6.4% | 7.8% | 3.5% | 0.05% |
| Jul 2026 | 45.3% | 28.7% | 8.6% | 7% | 7% | 3.1% | 0.07% |
| Aug 2026 | 44.5% | 28.2% | 10.3% | 6.9% | 6.9% | 3.1% | 0.07% |
| Sep 2026 | 51.3% | 26.8% | 8% | 5.4% | 5.4% | 2.9% | 0.08% |
How has the Carlson and Esri ArcGIS comparison changed over the last 12 months?
3 findings
- Esri ArcGIS was ahead of Carlson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carlson’s share of searches among surveying software worldwide moved from 6% to 5.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Esri ArcGIS’s share of searches among surveying software worldwide moved from 47.2% to 51.3%, and its estimated monthly branded searches held steady at 316K.
How did search popularity change for surveying software worldwide in September 2026?
2 changes

In September 2026, Esri ArcGIS gained share of searches among surveying software worldwide, from 44.5% to 51.3%.

In September 2026, Carlson lost share of searches among surveying software worldwide, from 6.9% to 5.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Carlson’s and Esri ArcGIS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carlson
1 branded search term
- carlson
Esri ArcGIS
2 branded search terms
- arcgis
- esri arcgis
Other head-to-heads among surveying software

Esri ArcGIS vs Trimble: compare search popularity
Esri ArcGIS vs Autodesk Civil 3D: compare search popularity
Esri ArcGIS vs Topcon: compare search popularity
Trimble vs Autodesk Civil 3D: compare search popularity
Trimble vs Carlson: compare search popularity
Trimble vs Topcon: compare search popularity

Put your own brand in this comparison
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