Brandwave

Esri ArcGIS vs Trimble:Which is more popular?

In September 2026, Esri ArcGIS had more branded searches than Trimble among surveying software worldwide. Esri ArcGIS had about 316,000 branded searches, while Trimble had 165,000. Esri ArcGIS made up 51.3% of all surveying software searches we track, and Trimble accounted for 26.8%. When we asked ChatGPT and Google AI Overviews about surveying software, Trimble appeared in four of the five answers and Esri ArcGIS in one. Trimble was mentioned before Esri ArcGIS in every answer.

Among surveying software worldwide in September 2026

Who do people search for more?

Esri ArcGIS, about 91% more searches than Trimble

Esri ArcGIS 316K searchesTrimble 165K searches

Who does AI mention more?

Trimble, mentioned in 4 of 5 answers, Esri ArcGIS in 1

Trimble in 4 of 5Esri ArcGIS in 1 of 5

Who does AI recommend more?

Trimble, named ahead of Esri ArcGIS in every answer

Trimble first in 4Esri ArcGIS never first

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Top surveying software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trimble was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Esri ArcGIS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trimble was listed before Esri ArcGIS in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carlson1st
  2. Trimble2nd
  3. Autodesk Civil 3D3rd
  4. MicroSurvey FieldGenius4th
  5. Topcon5th
  6. Esri ArcGIS6th
  7. Leica Geosystems7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trimble4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autodesk Civil 3D3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Topcon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MicroSurvey FieldGenius2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Esri ArcGIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leica Geosystems1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about surveying software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Esri ArcGIS or Trimble more popular in search?

This chart shows how often people search Google for Esri ArcGIS and Trimble by name. Each line represents a brand's share of searches for all seven surveying software we track, month by month, from English-language searches worldwide.

Esri ArcGIS and Trimble among surveying software worldwide, by month

Share of searches by month for Esri ArcGIS, Trimble. The figures are in the table below the chart.

View monthly share of searches table
MonthEsri ArcGISTrimbleAutodesk Civil 3DCarlsonTopconLeica GeosystemsMicroSurvey FieldGenius
Oct 202547.2%30%7.4%6%6%3.3%0.04%
Nov 202549.8%26.4%7.9%6.5%6.5%2.9%0.04%
Dec 202549.2%26%7.8%7.8%6.4%2.8%0.04%
Jan 202646.3%28.9%8.7%5.8%7.1%3.2%0.04%
Feb 202646%29.1%8.7%5.8%7.1%3.2%0.05%
Mar 202646.8%29.8%7.3%7.3%6%2.7%0.04%
Apr 202649.9%26.3%7.9%6.5%6.5%2.9%0.05%
May 202646%29.1%8.7%5.8%7.1%3.2%0.06%
Jun 202641%31.8%9.5%6.4%7.8%3.5%0.05%
Jul 202645.3%28.7%8.6%7%7%3.1%0.07%
Aug 202644.5%28.2%10.3%6.9%6.9%3.1%0.07%
Sep 202651.3%26.8%8%5.4%5.4%2.9%0.08%

How has the Esri ArcGIS and Trimble comparison changed over the last 12 months?

3 findings
  • Esri ArcGIS was ahead of Trimble in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Esri ArcGIS’s share of searches among surveying software worldwide moved from 47.2% to 51.3%, and its estimated monthly branded searches held steady at 316K.
  • Across the 12 months ending September 2026, Trimble’s share of searches among surveying software worldwide moved from 30% to 26.8%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for surveying software worldwide in September 2026?

2 changes
  1. In September 2026, Esri ArcGIS gained share of searches among surveying software worldwide, from 44.5% to 51.3%.

  2. In September 2026, Trimble lost share of searches among surveying software worldwide, from 28.2% to 26.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Esri ArcGIS’s and Trimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Esri ArcGIS

2 branded search terms

  • arcgis
  • esri arcgis

Trimble

1 branded search term

  • trimble

How the Brand Demand Index is measured

Other head-to-heads among surveying software

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