Brandwave

Surveying software:Which brands are most popular in search?

In August 2026, Esri ArcGIS was the most searched among surveying software worldwide, with an estimated 201K branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Esri ArcGIS48.2%
  2. Trimble32.4%
  3. Carlson7.9%
  4. Topcon7.9%
  5. Leica Geosystems3.5%

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Share of SearchLeaderboard

Compare the software surveyors capture data with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among surveying software worldwide, by month

Share of Search by month for Esri ArcGIS, Trimble, Carlson, Topcon, Leica Geosystems. The figures are in the table below the chart.

View monthly share of search table
MonthEsri ArcGISTrimbleCarlsonTopconLeica Geosystems
Oct 202549.7%33.2%6.7%6.7%3.7%
Nov 202553.3%29.2%7.2%7.2%3.2%
Dec 202552.4%28.8%8.6%7.1%3.2%
Jan 202648.9%32.8%6.6%8.1%3.6%
Feb 202648.9%32.8%6.6%8.1%3.6%
Mar 202649.3%32.9%8.1%6.6%3%
Apr 202653.3%29.2%7.2%7.2%3.2%
May 202648.9%32.8%6.6%8.1%3.6%
Jun 202643.9%36%7.2%8.8%4%
Jul 202648.2%32.4%7.9%7.9%3.5%
Aug 202648.2%32.4%7.9%7.9%3.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Esri ArcGIS

    48.2%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Trimble

    32.4%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Carlson

    7.9%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Topcon

    7.9%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Leica Geosystems

    3.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among surveying software worldwide?

In August 2026, Esri ArcGIS was the most searched among surveying software worldwide, with an estimated 201K branded searches and 48.2% estimated Share of Search within this set. Trimble is in 2nd place, 15.8 percentage points behind at 32.4% Share of Search.

Global surveying software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Esri ArcGIS49.7% → 48.2%53.3%Nov 202543.9%Jun 20261st
Trimble33.2% → 32.4%36%Jun 202628.8%Dec 20252nd
Carlson6.7% → 7.9%8.6%Dec 20256.6%Jan 20263rd
Topcon6.7% → 7.9%8.8%Jun 20266.6%Mar 20264th
Leica Geosystems3.7% → 3.5%4%Jun 20263%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Esri ArcGIS’s estimated Share of Search among surveying software worldwide decreased from 49.7% to 48.2%.
  • Across the 11 months ending August 2026, Trimble’s estimated Share of Search among surveying software worldwide decreased from 33.2% to 32.4%.
  • Across the 11 months ending August 2026, Carlson’s estimated Share of Search among surveying software worldwide increased from 6.7% to 7.9%.
  • Across the 11 months ending August 2026, Topcon’s estimated Share of Search among surveying software worldwide increased from 6.7% to 7.9%.
  • Across the 11 months ending August 2026, Esri ArcGIS’s estimated Share of Search among surveying software worldwide peaked at 53.3% in November 2025 and was lowest at 43.9% in June 2026.
  • Across the 11 months ending August 2026, Trimble’s estimated Share of Search among surveying software worldwide peaked at 36% in June 2026 and was lowest at 28.8% in December 2025.
  • Across the 11 months ending August 2026, Carlson’s estimated Share of Search among surveying software worldwide peaked at 8.6% in December 2025 and was lowest at 6.6% in January 2026.
  • Across the 11 months ending August 2026, Topcon’s estimated Share of Search among surveying software worldwide peaked at 8.8% in June 2026 and was lowest at 6.6% in March 2026.
  • Across the 11 months ending August 2026, Leica Geosystems held steady: its estimated Share of Search among surveying software worldwide moved less than 0.5 percentage points.

How did search popularity change for surveying software worldwide in August 2026?

  1. Estimated monthly branded searches for Leica Geosystems worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  2. Estimated monthly branded searches for Esri ArcGIS worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.

  3. Estimated monthly branded searches for Trimble worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  4. Estimated monthly branded searches for Carlson worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Topcon worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

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