Carlson vs Topcon:Which is more popular by branded search?
In August 2026, Carlson and Topcon were level on Share of Search among surveying software worldwide, with an estimated 33.1K branded searches each, at 7.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carlson or Topcon?
Compare the software surveyors capture data with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carlson, Topcon. The figures are in the table below the chart.
View monthly share of search table
| Month | Esri ArcGIS | Trimble | Carlson | Topcon | Leica Geosystems |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 33.2% | 6.7% | 6.7% | 3.7% |
| Nov 2025 | 53.3% | 29.2% | 7.2% | 7.2% | 3.2% |
| Dec 2025 | 52.4% | 28.8% | 8.6% | 7.1% | 3.2% |
| Jan 2026 | 48.9% | 32.8% | 6.6% | 8.1% | 3.6% |
| Feb 2026 | 48.9% | 32.8% | 6.6% | 8.1% | 3.6% |
| Mar 2026 | 49.3% | 32.9% | 8.1% | 6.6% | 3% |
| Apr 2026 | 53.3% | 29.2% | 7.2% | 7.2% | 3.2% |
| May 2026 | 48.9% | 32.8% | 6.6% | 8.1% | 3.6% |
| Jun 2026 | 43.9% | 36% | 7.2% | 8.8% | 4% |
| Jul 2026 | 48.2% | 32.4% | 7.9% | 7.9% | 3.5% |
| Aug 2026 | 48.2% | 32.4% | 7.9% | 7.9% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Carlson and Topcon comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Topcon took it in January 2026, Carlson took it in March 2026, Topcon took it in May 2026.
- Across the 11 months ending August 2026, Carlson’s estimated Share of Search among surveying software worldwide moved from 6.7% to 7.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Topcon’s estimated Share of Search among surveying software worldwide moved from 6.7% to 7.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for surveying software worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Carlson’s and Topcon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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