Brandwave

Carlson vs Esri ArcGIS:Which is more popular by branded search?

In August 2026, Esri ArcGIS had more branded searches than Carlson among surveying software worldwide. Esri ArcGIS was estimated to have 201K branded searches compared to Carlson’s 33.1K, and held a 48.2% Share of Search versus Carlson’s 7.9%. These are worldwide searches for English-language branded terms.

Share of Search among surveying software worldwide in August 2026Which is more popular in search, Carlson or Esri ArcGIS?
Carlson7.9%33.1K searches
vs
Esri ArcGIS48.2%201K searches

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Which is more popular in search, Carlson or Esri ArcGIS?

Compare the software surveyors capture data with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carlson and Esri ArcGIS among surveying software worldwide, by month

Share of Search by month for Esri ArcGIS, Carlson. The figures are in the table below the chart.

View monthly share of search table
MonthEsri ArcGISTrimbleCarlsonTopconLeica Geosystems
Oct 202549.7%33.2%6.7%6.7%3.7%
Nov 202553.3%29.2%7.2%7.2%3.2%
Dec 202552.4%28.8%8.6%7.1%3.2%
Jan 202648.9%32.8%6.6%8.1%3.6%
Feb 202648.9%32.8%6.6%8.1%3.6%
Mar 202649.3%32.9%8.1%6.6%3%
Apr 202653.3%29.2%7.2%7.2%3.2%
May 202648.9%32.8%6.6%8.1%3.6%
Jun 202643.9%36%7.2%8.8%4%
Jul 202648.2%32.4%7.9%7.9%3.5%
Aug 202648.2%32.4%7.9%7.9%3.5%
Sep 2026—————

How has the Carlson and Esri ArcGIS comparison changed over the last 12 months?

  • Esri ArcGIS was ahead of Carlson in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Carlson’s estimated Share of Search among surveying software worldwide moved from 6.7% to 7.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Esri ArcGIS’s estimated Share of Search among surveying software worldwide moved from 49.7% to 48.2%, and its estimated monthly branded searches moved from 301K to 201K.

How did search popularity change for surveying software worldwide in August 2026?

  1. Estimated monthly branded searches for Esri ArcGIS worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.

  2. Estimated monthly branded searches for Carlson worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Carlson’s and Esri ArcGIS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carlson

1 branded search term

  • carlson

Esri ArcGIS

1 branded search term

  • arcgis

How the Brand Demand Index is measured

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