Brandwave

Autodesk Civil 3D vs Carlson:Which is more popular?

In September 2026, Autodesk Civil 3D had more branded searches than Carlson among surveying software worldwide. Autodesk Civil 3D had about 49,500 branded searches, while Carlson had 33,100. Autodesk Civil 3D made up 8% of all surveying software searches we track, and Carlson accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about surveying software, Carlson appeared in four of the five answers and Autodesk Civil 3D in three. Carlson was mentioned before Autodesk Civil 3D in three out of four answers.

Among surveying software worldwide in September 2026

Who do people search for more?

Autodesk Civil 3D, about 50% more searches than Carlson

Autodesk Civil 3D 49.5K searchesCarlson 33.1K searches

Who does AI mention more?

Carlson, mentioned in 4 of 5 answers, Autodesk Civil 3D in 3

Carlson in 4 of 5Autodesk Civil 3D in 3 of 5

Who does AI recommend more?

Carlson, named ahead of Autodesk Civil 3D in 3 of 4 answers

Carlson first in 3Autodesk Civil 3D first in 1

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Top surveying software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carlson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Autodesk Civil 3D was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Carlson was listed before Autodesk Civil 3D in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carlson1st
  2. Trimble2nd
  3. Autodesk Civil 3D3rd
  4. MicroSurvey FieldGenius4th
  5. Topcon5th
  6. Esri ArcGIS6th
  7. Leica Geosystems7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trimble4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carlson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autodesk Civil 3D3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Topcon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MicroSurvey FieldGenius2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Esri ArcGIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leica Geosystems1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about surveying software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Autodesk Civil 3D or Carlson more popular in search?

This chart shows how often people search Google for Autodesk Civil 3D and Carlson by name. Each line represents a brand's share of searches for all seven surveying software we track, month by month, from English-language searches worldwide.

Autodesk Civil 3D and Carlson among surveying software worldwide, by month

Share of searches by month for Autodesk Civil 3D, Carlson. The figures are in the table below the chart.

View monthly share of searches table
MonthEsri ArcGISTrimbleAutodesk Civil 3DCarlsonTopconLeica GeosystemsMicroSurvey FieldGenius
Oct 202547.2%30%7.4%6%6%3.3%0.04%
Nov 202549.8%26.4%7.9%6.5%6.5%2.9%0.04%
Dec 202549.2%26%7.8%7.8%6.4%2.8%0.04%
Jan 202646.3%28.9%8.7%5.8%7.1%3.2%0.04%
Feb 202646%29.1%8.7%5.8%7.1%3.2%0.05%
Mar 202646.8%29.8%7.3%7.3%6%2.7%0.04%
Apr 202649.9%26.3%7.9%6.5%6.5%2.9%0.05%
May 202646%29.1%8.7%5.8%7.1%3.2%0.06%
Jun 202641%31.8%9.5%6.4%7.8%3.5%0.05%
Jul 202645.3%28.7%8.6%7%7%3.1%0.07%
Aug 202644.5%28.2%10.3%6.9%6.9%3.1%0.07%
Sep 202651.3%26.8%8%5.4%5.4%2.9%0.08%

How has the Autodesk Civil 3D and Carlson comparison changed over the last 12 months?

3 findings

How did search popularity change for surveying software worldwide in September 2026?

2 changes
  1. In September 2026, Autodesk Civil 3D lost share of searches among surveying software worldwide, from 10.3% to 8%.

  2. In September 2026, Carlson lost share of searches among surveying software worldwide, from 6.9% to 5.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Autodesk Civil 3D’s and Carlson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Autodesk Civil 3D

1 branded search term

  • autodesk civil 3d

Carlson

1 branded search term

  • carlson

How the Brand Demand Index is measured

Other head-to-heads among surveying software

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