Topcon vs Trimble:Which is more popular?
In September 2026, Trimble had more branded searches than Topcon among surveying software worldwide. Trimble had about 165,000 branded searches, while Topcon had 33,100. Trimble made up 26.8% of all surveying software searches we track, and Topcon accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about surveying software, Trimble appeared in four of the five answers and Topcon in three. Trimble was mentioned before Topcon in every answer.
Who do people search for more?
Trimble, about 5 searches for every 1 for Topcon
Who does AI mention more?
Trimble, mentioned in 4 of 5 answers, Topcon in 3
Who does AI recommend more?
Trimble, named ahead of Topcon in every answer
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Top surveying software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trimble was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Topcon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Trimble was listed before Topcon in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Trimble4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carlson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Autodesk Civil 3D3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Topcon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- MicroSurvey FieldGenius2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Esri ArcGIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leica Geosystems1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about surveying software
5 answers
Asked ChatGPT
“Which surveying software should I use?”
Asked ChatGPT
“What are the best surveying software options?”
Asked ChatGPT
“What's the best surveying software for field data capture?”
Searched Google, AI Overview
“surveying software”
Searched Google, AI Overview
“land survey software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Topcon or Trimble more popular in search?
This chart shows how often people search Google for Topcon and Trimble by name. Each line represents a brand's share of searches for all seven surveying software we track, month by month, from English-language searches worldwide.
Share of searches by month for Trimble, Topcon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Esri ArcGIS | Trimble | Autodesk Civil 3D | Carlson | Topcon | Leica Geosystems | MicroSurvey FieldGenius |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 30% | 7.4% | 6% | 6% | 3.3% | 0.04% |
| Nov 2025 | 49.8% | 26.4% | 7.9% | 6.5% | 6.5% | 2.9% | 0.04% |
| Dec 2025 | 49.2% | 26% | 7.8% | 7.8% | 6.4% | 2.8% | 0.04% |
| Jan 2026 | 46.3% | 28.9% | 8.7% | 5.8% | 7.1% | 3.2% | 0.04% |
| Feb 2026 | 46% | 29.1% | 8.7% | 5.8% | 7.1% | 3.2% | 0.05% |
| Mar 2026 | 46.8% | 29.8% | 7.3% | 7.3% | 6% | 2.7% | 0.04% |
| Apr 2026 | 49.9% | 26.3% | 7.9% | 6.5% | 6.5% | 2.9% | 0.05% |
| May 2026 | 46% | 29.1% | 8.7% | 5.8% | 7.1% | 3.2% | 0.06% |
| Jun 2026 | 41% | 31.8% | 9.5% | 6.4% | 7.8% | 3.5% | 0.05% |
| Jul 2026 | 45.3% | 28.7% | 8.6% | 7% | 7% | 3.1% | 0.07% |
| Aug 2026 | 44.5% | 28.2% | 10.3% | 6.9% | 6.9% | 3.1% | 0.07% |
| Sep 2026 | 51.3% | 26.8% | 8% | 5.4% | 5.4% | 2.9% | 0.08% |
How has the Topcon and Trimble comparison changed over the last 12 months?
3 findings
- Trimble was ahead of Topcon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Topcon’s share of searches among surveying software worldwide moved from 6% to 5.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Trimble’s share of searches among surveying software worldwide moved from 30% to 26.8%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for surveying software worldwide in September 2026?
2 changes
In September 2026, Topcon lost share of searches among surveying software worldwide, from 6.9% to 5.4%.
In September 2026, Trimble lost share of searches among surveying software worldwide, from 28.2% to 26.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Topcon’s and Trimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among surveying software
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