Brandwave

How popular isTrimble in search?

In August 2026, there were an estimated 135K branded searches for Trimble worldwide which is down 32.8% over the last 11 months. Trimble holds 19% estimated Share of Search among railway software worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Alstom34.6%
  2. Thales34.6%
  3. Trimble19%
  4. Wabtec5.7%
  5. Hitachi Rail3.1%
  6. Siemens Mobility3.1%
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Which railway software compete with Trimble?

Trimble against railway software worldwide, by month

Share of Search by month for Alstom, Thales, Trimble, Wabtec, Hitachi Rail, Siemens Mobility. The figures are in the table below the chart.

View monthly share of search table
MonthAlstomThalesTrimbleWabtecHitachi RailSiemens Mobility
Oct 202530.9%37.8%20.6%5.1%2.8%2.8%
Nov 202532.4%39.6%17.7%4.4%2.4%3.6%
Dec 202531.9%39%17.5%5.2%2.9%3.5%
Jan 202632.1%39.2%17.6%5.3%2.9%2.9%
Feb 202628%41.9%18.8%5.6%2.5%3.1%
Mar 202630.9%37.8%20.6%5.1%2.8%2.8%
Apr 202639.2%32.1%17.6%5.3%2.9%2.9%
May 202630.7%37.5%20.6%5.1%2.8%3.4%
Jun 202630.2%36.9%20.2%6.1%3.3%3.3%
Jul 202631.7%38.8%17.4%5.2%3.5%3.5%
Aug 202634.6%34.6%19%5.7%3.1%3.1%
Sep 2026——————
  1. 1.Alstom

    34.6%

    Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Thales

    34.6%

    Moved from 1st to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -4.2 points.

  3. 3.Trimble

    19%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Wabtec

    5.7%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Hitachi Rail

    3.1%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  6. Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

Compare search popularity between Trimble and its closest rivals

How has branded search demand for Trimble changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Trimble worldwide fell from 201K to 135K.
  • Across the 11 months ending August 2026, Trimble’s estimated Share of Search among railway software worldwide decreased from 20.6% to 19%.
  • Across the 11 months ending August 2026, Trimble’s estimated Share of Search among railway software worldwide peaked at 20.6% in October 2025 and was lowest at 17.4% in July 2026.

How did search popularity change for railway software worldwide in August 2026?

  1. In August 2026, Alstom overtook Thales to take the highest estimated Share of Search among railway software worldwide, at 34.6%.

  2. In August 2026, Trimble gained estimated Share of Search among railway software worldwide, from 17.4% to 19%.

  3. In August 2026, Thales lost estimated Share of Search among railway software worldwide, from 38.8% to 34.6%.

  4. Estimated monthly branded searches for Wabtec worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Hitachi Rail worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

  6. Estimated monthly branded searches for Siemens Mobility worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Trimble compete?

Trimble is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Construction tech3rd of 613.8%Show ranking
Railway software3rd of 619%Shown above
Surveying software2nd of 532.4%Show ranking
Land management platforms2nd of 533.2%Show ranking
Forestry software2nd of 540%Show ranking
Agtech2nd of 648.9%Show ranking
Precision agriculture platforms1st of 577%Show ranking

How is Trimble measured?

Brandwave collects information about searches that people make online using Trimble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • trimble

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How the Brand Demand Index is measured

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Is Trimble your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.