Brandwave

How popular isKingston in search?

In September 2026, there were an estimated 8.1K branded searches for Kingston worldwide which is down 18.2% over the last 12 months. Kingston holds 0.89% estimated Share of Search among flash drive brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. SanDisk60.4%
  2. Samsung38.6%
  3. Kingston0.89%
  4. Lexar0.11%
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Which flash drive brands compete with Kingston?

Kingston against flash drive brands worldwide, by month

Share of Search by month for SanDisk, Samsung, Kingston. The figures are in the table below the chart.

View monthly share of search table
MonthSanDiskSamsungKingstonLexar
Oct 202544.3%54.4%1.2%0.09%
Nov 202550.4%48.2%1.4%0.11%
Dec 202546.7%50.3%2.8%0.11%
Jan 202662%36.5%1.4%0.08%
Feb 202658.5%40.1%1.3%0.09%
Mar 202653.8%45%1.2%0.09%
Apr 202660.4%38.6%0.89%0.1%
May 202669.5%29.7%0.68%0.07%
Jun 202665.1%34%0.78%0.07%
Jul 202663.6%35.6%0.77%0.07%
Aug 202661%38.2%0.73%0.09%
Sep 202660.4%38.6%0.89%0.11%

  1. 1.SanDisk

    60.4%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  2. 2.Samsung

    38.6%

    Held 2nd. 352K estimated branded searches, -16.6% vs prior month. Share +0.4 points.

  3. 3.Kingston

    0.89%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Lexar

    0.11%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kingston and its closest rivals

Every comparison with Kingston

How has branded search demand for Kingston changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kingston worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Kingston’s estimated Share of Search among flash drive brands worldwide peaked at 2.8% in December 2025 and was lowest at 0.68% in May 2026.

How did search popularity change for flash drive brands worldwide in September 2026?

  1. In September 2026, SanDisk lost estimated Share of Search among flash drive brands worldwide, from 61% to 60.4%.

  2. Samsung’s estimated Share of Search among flash drive brands worldwide has gained ground for 3 months in a row, from 34% to 38.6% in September 2026.

  3. Estimated monthly branded searches for Lexar worldwide rose 38.9% over 12 measured months, from 720 to 1K in September 2026.

  4. Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Kingston compete?

Kingston is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Storage drive and memory card brands6th of 60.88%Show ranking
Memory card brands3rd of 60.89%Show ranking
Flash drive brands3rd of 40.89%Shown above

How is Kingston measured?

Brandwave collects information about searches that people make online using Kingston’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kingston ram

Do you work for Kingston? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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