Brandwave

How popular isVizio?

In September 2026, people searched for Vizio by name about 110,000 times worldwide, about the same as the previous year. These searches made up 1.2% of all global soundbar brand searches, placing Vizio seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about soundbar brands, Vizio appeared in one of the four answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

Vizio is the seventh most searched of 8 competitors and the seventh most recommended in AI answers.

  1. JBLShare of searches 41.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  2. SonyShare of searches 34.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. PanasonicShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. SonosShare of searches 7.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. VizioShare of searches 1.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th

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Top soundbar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Vizio was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Vizio is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Sonos2nd
  3. Sony3rd
  4. Bose4th
  5. JBL5th
  6. LG6th
  7. Vizio7th
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • JBL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sonos3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bose3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vizio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Panasonic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about soundbar brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which soundbar brands compete with Vizio?

Vizio against soundbar brands worldwide, by month

Share of searches by month for JBL, Sony, Panasonic, Sonos, Bose, Vizio. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyPanasonicSonosBoseSamsungVizioLG
Oct 202542.1%31.1%10.3%8.4%4.6%1.9%1.4%0.28%
Nov 202546%29.2%7.7%9.4%4.5%1.7%1.3%0.25%
Dec 202547.8%29.8%7.7%7.7%4.5%1.4%1%0.21%
Jan 202643.5%33.7%8.9%7.3%3.5%1.6%1.2%0.24%
Feb 202638.2%33.8%13.3%7.3%3.5%2.3%1.2%0.3%
Mar 202639.4%33.1%10.7%8.8%3.9%2.3%1.4%0.29%
Apr 202647.5%28.8%11.3%6.2%3.2%1.7%1%0.25%
May 202644%29.5%11.6%7.8%4%1.7%1.1%0.26%
Jun 202645.5%30.5%9.9%6.6%4.2%1.8%1.3%0.27%
Jul 202642.8%34.3%9.3%6.2%3.9%2%1.2%0.25%
Aug 202643.3%33.5%8.9%7.3%3.7%1.9%1.2%0.24%
Sep 202641.7%34.4%9.3%7.6%3.9%1.7%1.2%0.2%

  1. 1.JBL

    41.7%

    Held 1st. 3.7M estimated branded searches, -8% vs prior month. Share -1.6 points.

  2. 2.Sony

    34.4%

    Held 2nd. 3M estimated branded searches, -2.2% vs prior month. Share +0.8 points.

  3. 3.Panasonic

    9.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Sonos

    7.6%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Bose

    3.9%

    Held 5th. 347K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Samsung

    1.7%

    Held 6th. 151K estimated branded searches, -14.2% vs prior month. Share -0.2 points.

  7. 7.Vizio

    1.2%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.LG

    0.2%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Vizio and its closest rivals

Every comparison with Vizio

15 comparisons

How has branded search demand for Vizio changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vizio worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Vizio’s share of searches among soundbar brands worldwide held steady, from 1.4% to 1.2%.

How did search popularity change for soundbar brands worldwide in September 2026?

3 changes

  1. In September 2026, Sony gained share of searches among soundbar brands worldwide, from 33.5% to 34.4%.

  2. In September 2026, JBL lost share of searches among soundbar brands worldwide, from 43.3% to 41.7%.

  3. Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Vizio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vizio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vizio

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How the Brand Demand Index is measured

Where does Vizio compete?

Vizio is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Soundbar brands7th of 81.2%Shown above
Connected TV advertising platforms3rd of 106%Show ranking
Creator with pink hair and a pink jacket

Is Vizio your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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