Sony vs X-Laser:Which is more popular?
In September 2026, Sony had more branded searches than X-Laser among laser projector brands worldwide. Sony had about 12,100 branded searches, while X-Laser had 1,600. Sony made up 6.5% of all laser projector brand searches we track, and X-Laser accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about laser projector brands, Sony appeared in two of the five answers and X-Laser in one. Sony was mentioned before X-Laser in two out of three answers that named either.
Who do people search for more?
Sony, about 8 searches for every 1 for X-Laser
Who does AI mention more?
Sony, mentioned in 2 of 5 answers, X-Laser in 1
Who does AI recommend more?
Sony, named ahead of X-Laser in 2 of 3 answers
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Top laser projector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. X-Laser was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sony was listed before X-Laser in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hisense3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Epson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BenQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sony2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Laserworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kvant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
X-Laser1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ADJ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chauvet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Showtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laser projector brands
5 answers
Asked ChatGPT
“Which laser projector brand should I buy?”
Asked ChatGPT
“What are the best laser projector brands?”
Asked ChatGPT
“What's the best laser projector brand for stage lighting?”
Searched Google, AI Overview
“best laser projector”
Searched Google, AI Overview
“projector laser lights”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Sony or X-Laser more popular in search?
This chart shows how often people search Google for Sony and X-Laser by name. Each line represents a brand's share of searches for all ten laser projector brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sony, X-Laser. The figures are in the table below the chart.
View monthly share of searches table
| Month | ADJ | BenQ | Chauvet | Sony | Hisense | Laserworld | Kvant | Showtec | Epson | X-Laser |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.9% | 16.8% | 11.3% | 6.1% | 9.1% | 3.3% | 2.7% | 2.2% | 1.5% | 0.96% |
| Nov 2025 | 39.9% | 21.8% | 9.8% | 6.5% | 9.7% | 3.6% | 2.9% | 2.9% | 1.9% | 1% |
| Dec 2025 | 42% | 18.8% | 10.3% | 6.9% | 9.9% | 3.8% | 3.1% | 2.5% | 1.6% | 1.1% |
| Jan 2026 | 41.7% | 18.7% | 10.2% | 6.8% | 9.9% | 3.7% | 3% | 3% | 2% | 0.9% |
| Feb 2026 | 45.9% | 16.8% | 11.2% | 6.1% | 7.7% | 3.3% | 2.7% | 3.3% | 1.8% | 0.99% |
| Mar 2026 | 44.1% | 19.7% | 10.8% | 5.9% | 6.6% | 3.9% | 3.2% | 3.2% | 1.4% | 1.1% |
| Apr 2026 | 43.8% | 19.6% | 10.7% | 5.9% | 8% | 3.2% | 3.2% | 3.2% | 1.4% | 0.95% |
| May 2026 | 41.9% | 18.7% | 10.2% | 5.6% | 7.6% | 5.6% | 2.5% | 5.6% | 1.4% | 0.9% |
| Jun 2026 | 36.8% | 24.6% | 9% | 7.4% | 8.7% | 6% | 2.7% | 2.7% | 1.5% | 0.79% |
| Jul 2026 | 36.8% | 24.6% | 9% | 7.4% | 9.5% | 4.9% | 2.7% | 2.7% | 1.5% | 0.97% |
| Aug 2026 | 43.3% | 19.4% | 10.6% | 7.1% | 7.9% | 4.7% | 2.6% | 2.1% | 1.4% | 0.94% |
| Sep 2026 | 48.3% | 17.7% | 9.7% | 6.5% | 6.2% | 5.3% | 2.3% | 1.9% | 1.3% | 0.85% |
How has the Sony and X-Laser comparison changed over the last 12 months?
3 findings
- Sony was ahead of X-Laser in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among laser projector brands worldwide moved from 6.1% to 6.5%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, X-Laser’s share of searches among laser projector brands worldwide moved from 0.96% to 0.85%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for laser projector brands worldwide in September 2026?
2 changes
In September 2026, Sony lost share of searches among laser projector brands worldwide, from 7.1% to 6.5%.
Estimated monthly branded searches for X-Laser worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sony’s and X-Laser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laser projector brands
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