Samsung vs Sony:Which is more popular?
In September 2026, Sony had more branded searches than Samsung among soundbar brands worldwide. Sony had about 3 million branded searches, while Samsung had 151,000. Sony made up 34.4% of all soundbar brand searches we track, and Samsung accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about soundbar brands, both Samsung and Sony appeared in all four answers. Samsung was mentioned before Sony in every answer.
Who do people search for more?
Sony, about 20 searches for every 1 for Samsung
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Samsung, named ahead of Sony in every answer
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Top soundbar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Samsung and Sony showed up in all four answers. Samsung was listed before Sony in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Samsung4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
JBL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sonos3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bose3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LG3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Vizio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Panasonic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about soundbar brands
4 answers
Asked ChatGPT
“Which soundbar brand should I go to?”
Asked ChatGPT
“What are the best soundbar brands?”
Asked ChatGPT
“What's the best soundbar brand for better tv sound?”
Searched Google, AI Overview
“best soundbar”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tv soundbar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Samsung or Sony more popular in search?
This chart shows how often people search Google for Samsung and Sony by name. Each line represents a brand's share of searches for all eight soundbar brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sony, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sony | Panasonic | Sonos | Bose | Samsung | Vizio | LG |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 31.1% | 10.3% | 8.4% | 4.6% | 1.9% | 1.4% | 0.28% |
| Nov 2025 | 46% | 29.2% | 7.7% | 9.4% | 4.5% | 1.7% | 1.3% | 0.25% |
| Dec 2025 | 47.8% | 29.8% | 7.7% | 7.7% | 4.5% | 1.4% | 1% | 0.21% |
| Jan 2026 | 43.5% | 33.7% | 8.9% | 7.3% | 3.5% | 1.6% | 1.2% | 0.24% |
| Feb 2026 | 38.2% | 33.8% | 13.3% | 7.3% | 3.5% | 2.3% | 1.2% | 0.3% |
| Mar 2026 | 39.4% | 33.1% | 10.7% | 8.8% | 3.9% | 2.3% | 1.4% | 0.29% |
| Apr 2026 | 47.5% | 28.8% | 11.3% | 6.2% | 3.2% | 1.7% | 1% | 0.25% |
| May 2026 | 44% | 29.5% | 11.6% | 7.8% | 4% | 1.7% | 1.1% | 0.26% |
| Jun 2026 | 45.5% | 30.5% | 9.9% | 6.6% | 4.2% | 1.8% | 1.3% | 0.27% |
| Jul 2026 | 42.8% | 34.3% | 9.3% | 6.2% | 3.9% | 2% | 1.2% | 0.25% |
| Aug 2026 | 43.3% | 33.5% | 8.9% | 7.3% | 3.7% | 1.9% | 1.2% | 0.24% |
| Sep 2026 | 41.7% | 34.4% | 9.3% | 7.6% | 3.9% | 1.7% | 1.2% | 0.2% |
How has the Samsung and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among soundbar brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 151K.
- Across the 12 months ending September 2026, Sony’s share of searches among soundbar brands worldwide moved from 31.1% to 34.4%, and its estimated monthly branded searches moved from 2.5M to 3M.
How did search popularity change for soundbar brands worldwide in September 2026?
1 change
In September 2026, Sony gained share of searches among soundbar brands worldwide, from 33.5% to 34.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Samsung’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among soundbar brands
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