How popular isSonos in search?
In September 2026, there were an estimated 865K branded searches for Sonos worldwide which held steady over the last 12 months. Sonos holds 5.9% estimated Share of Search among home Cinema brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which home Cinema brands compete with Sonos?
Share of Search by month for JBL, Yamaha, Sony, Sonos, Bose, LG, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Yamaha | Sony | Sonos | Bose | LG | Samsung | Denon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 29.2% | 23.1% | 6.2% | 5% | 3.7% | 3.2% | 0.78% |
| Nov 2025 | 33.1% | 23.6% | 24% | 7.5% | 6% | 2.6% | 2.5% | 0.78% |
| Dec 2025 | 35% | 23.4% | 24.2% | 6.4% | 5.5% | 2.5% | 2.3% | 0.77% |
| Jan 2026 | 31.4% | 26.5% | 25.5% | 5.7% | 4.2% | 3.4% | 2.6% | 0.88% |
| Feb 2026 | 26.4% | 31.5% | 24.8% | 5.5% | 4.1% | 4% | 2.9% | 0.85% |
| Mar 2026 | 24.7% | 34.5% | 23.2% | 6% | 4% | 4.2% | 2.6% | 0.76% |
| Apr 2026 | 33.7% | 28.3% | 22.7% | 5.2% | 4% | 3% | 2.4% | 0.76% |
| May 2026 | 31.1% | 28.5% | 23.4% | 6.2% | 4.5% | 3% | 2.5% | 0.77% |
| Jun 2026 | 32.4% | 28.7% | 23.1% | 5.3% | 4.4% | 3% | 2.5% | 0.63% |
| Jul 2026 | 31.2% | 27.7% | 25.7% | 5.1% | 4.3% | 2.9% | 2.5% | 0.61% |
| Aug 2026 | 31.1% | 26.3% | 25.9% | 5.6% | 4.5% | 3.3% | 2.7% | 0.58% |
| Sep 2026 | 29.6% | 27.7% | 26.8% | 5.9% | 4.2% | 2.9% | 2.4% | 0.61% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.6% | 4.4M | -9.7% | -1.5 points | |
| 2, held 2nd | 27.7% | 4.1M | 0% | +1.4 points | |
| 3, held 3rd | 26.8% | 4M | -1.7% | +0.9 points | |
| 4, held 4th | 5.9% | 865K | -1.1% | +0.2 points | |
| 5, held 5th | 4.2% | 617K | -11.3% | -0.3 points | |
| 6, held 6th | 2.9% | 427K | -16.8% | -0.4 points | |
| 7, held 7th | 2.4% | 352K | -16.6% | -0.3 points | |
| 8, held 8th | 0.61% | 90.5K | 0% | 0 points |
1.
JBL29.6%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.5 points.
2.
Yamaha27.7%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +1.4 points.
3.
Sony26.8%
Held 3rd. 4M estimated branded searches, -1.7% vs prior month. Share +0.9 points.
4.
Sonos5.9%
Held 4th. 865K estimated branded searches, -1.1% vs prior month. Share +0.2 points.
5.
Bose4.2%
Held 5th. 617K estimated branded searches, -11.3% vs prior month. Share -0.3 points.
6.
LG2.9%
Held 6th. 427K estimated branded searches, -16.8% vs prior month. Share -0.4 points.
7.
Samsung2.4%
Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -0.3 points.
8.
Denon0.61%
Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sonos and its closest rivals
Every comparison with Sonos
22 comparisons
- JBL vs Sonos
- Panasonic vs Sonos
- Sonos vs Sony
- Sonos vs Vox
- Sonos vs Yamaha
- Amazon vs Sonos
- Google vs Sonos
- Fender vs Sonos
- Sonos vs Soundcore
- Bose vs Sonos
- Marshall vs Sonos
- LG vs Sonos
- Google Nest vs Sonos
- Apple HomePod vs Sonos
- Samsung vs Sonos
- Bang & Olufsen vs Sonos
- Blackstar vs Sonos
- Sonos vs Vizio
- Sonos vs Ultimate Ears
- Denon vs Sonos
- JL Audio vs Sonos
- Rockford Fosgate vs Sonos
How has branded search demand for Sonos changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sonos worldwide held steady, from 874K to 865K.
- Across the 12 months ending September 2026, Sonos’ estimated Share of Search among home Cinema brands worldwide peaked at 7.5% in November 2025 and was lowest at 5.1% in July 2026.
How did search popularity change for home Cinema brands worldwide in September 2026?
6 changes
In September 2026, Yamaha gained estimated Share of Search among home Cinema brands worldwide, from 26.3% to 27.7%.
In September 2026, Sony gained estimated Share of Search among home Cinema brands worldwide, from 25.9% to 26.8%.
In September 2026, JBL lost estimated Share of Search among home Cinema brands worldwide, from 31.1% to 29.6%.
Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.
Estimated monthly branded searches for LG worldwide fell 18.2% over 12 measured months, from 522K to 427K in September 2026.
Estimated monthly branded searches for Denon worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Where does Sonos compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart speaker brands | 3rd of 6 | 0.1% | Show ranking |
| Home Cinema brands | 4th of 8 | 5.9% | Shown above |
| Surround Sound System brands | 3rd of 7 | 11.8% | Show ranking |
| Speaker brands | 2nd of 6 | 12.8% | Show ranking |
| Bluetooth speaker brands | 2nd of 5 | 13% | Show ranking |
| Soundbar brands | 2nd of 5 | 13.1% | Show ranking |
| Sound Bar brands | 3rd of 4 | 13.6% | Show ranking |
| Guitar amp brands | 2nd of 7 | 24.8% | Show ranking |
| Portable speaker brands | 1st of 5 | 31.3% | Show ranking |
How is Sonos measured?
Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- bluetooth speaker sonos
- sonos
- sonos move
- sonos roam
- sonos speaker
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Is Sonos your brand?
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