Brandwave

How popular isUltimate Ears in search?

In September 2026, there were an estimated 91.7K branded searches for Ultimate Ears worldwide which is down 7.5% over the last 12 months. Ultimate Ears holds 0.62% estimated Share of Search among speaker brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL81.2%
  2. Sonos12.5%
  3. Bang & Olufsen5.6%
  4. Ultimate Ears0.62%
  5. Bose0.04%
  6. Marshall0.03%
Ultimate Ears website (opens in a new tab)

Follow Ultimate Ears and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which speaker brands compete with Ultimate Ears?

Ultimate Ears against speaker brands worldwide, by month

Share of Search by month for JBL, Sonos, Bang & Olufsen, Ultimate Ears. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonosBang & OlufsenUltimate EarsBoseMarshall
Oct 202579.9%13.3%6%0.8%0.05%0.03%
Nov 202580.1%14%5.2%0.69%0.04%0.03%
Dec 202583.9%11.3%4.1%0.68%0.04%0.03%
Jan 202682.6%11.5%5.1%0.69%0.03%0.03%
Feb 202680.4%12.9%5.8%0.78%0.04%0.03%
Mar 202678.8%14.8%5.4%0.89%0.04%0.04%
Apr 202685.3%9.6%4.3%0.71%0.03%0.02%
May 202681.4%12.3%5.5%0.74%0.03%0.02%
Jun 202684.6%10.1%4.5%0.74%0.03%0.02%
Jul 202684.6%10.1%4.5%0.74%0.03%0.03%
Aug 202682.6%11.5%5.1%0.69%0.03%0.03%
Sep 202681.2%12.5%5.6%0.62%0.04%0.03%
  1. 1.JBL

    81.2%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.4 points.

  2. 2.Sonos

    12.5%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1 points.

  3. Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  5. 5.Bose

    0.04%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Marshall

    0.03%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ultimate Ears and its closest rivals

How has branded search demand for Ultimate Ears changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ultimate Ears worldwide fell from 99.1K to 91.7K.
  • Across the 12 months ending September 2026, Ultimate Ears’ estimated Share of Search among speaker brands worldwide held steady, from 0.8% to 0.62%.

How did search popularity change for speaker brands worldwide in September 2026?

  1. In September 2026, Sonos gained estimated Share of Search among speaker brands worldwide, from 11.5% to 12.5%.

  2. In September 2026, JBL lost estimated Share of Search among speaker brands worldwide, from 82.6% to 81.2%.

  3. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  4. Estimated monthly branded searches for Ultimate Ears worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does Ultimate Ears compete?

Ultimate Ears is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Party speaker brands5th of 60.36%Show ranking
Speaker brands4th of 60.62%Shown above
Portable speaker brands5th of 53.3%Show ranking
In ear monitor brands2nd of 611.1%Show ranking

How is Ultimate Ears measured?

Brandwave collects information about searches that people make online using Ultimate Ears’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • speaker ultimate ears
  • ue boom
  • ultimate ears
  • ultimateears

How the Brand Demand Index is measured

Who owns Ultimate Ears?

Ultimate Ears is owned by Logitech. Brandwave also tracks Logitech, owned by the same company, worldwide.

Do you work for Ultimate Ears? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Ultimate Ears your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.