Brandwave

How popular isUltimate Ears in search?

In September 2026, people searched for Ultimate Ears by name about 91,700 times worldwide, a 7.5% decrease from the previous year. These searches made up 0.82% of all global bluetooth speaker brand searches, placing Ultimate Ears ninth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. JBL39.1%
  2. Sony32.2%
  3. Sonos7.7%
  4. Soundcore6.1%
  5. Bose5.5%
  6. Marshall4.5%
  7. Bang & Olufsen2.7%
  8. KEF1.3%
  9. Ultimate Ears0.82%
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Which bluetooth speaker brands compete with Ultimate Ears?

Ultimate Ears against bluetooth speaker brands worldwide, by month

Share of searches by month for JBL, Sony, Sonos, Soundcore, Bose, Marshall, Bang & Olufsen, Ultimate Ears. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonySonosSoundcoreBoseMarshallBang & OlufsenKEFUltimate Ears
Oct 202540%29.1%8.7%5.5%6.9%4.2%3%1.7%0.98%
Nov 202542.1%27.8%9.6%4.8%7.6%3.2%2.7%1.3%0.97%
Dec 202544.4%28%8.1%4.9%7%3.2%2.2%1.3%0.96%
Jan 202642.2%31%7.6%4.8%5.6%3.7%2.6%1.5%0.86%
Feb 202638.6%32.8%8.1%6%6%3.3%2.8%1.6%0.91%
Mar 202638%31.8%9.3%5.9%6.1%3.7%2.6%1.5%1%
Apr 202646.4%27.8%7.2%5.3%5.4%3.3%2.3%1.3%0.95%
May 202642.3%28.4%8.4%6.3%6.1%3.4%2.9%1.4%0.94%
Jun 202643.7%28.3%7.2%6.3%6%4%2.3%1.3%0.94%
Jul 202641.7%31.5%6.8%5.3%5.8%4.5%2.2%1.3%0.9%
Aug 202640.9%31%7.4%5.8%5.9%4.3%2.5%1.3%0.84%
Sep 202639.1%32.2%7.7%6.1%5.5%4.5%2.7%1.3%0.82%

  1. 1.JBL

    39.1%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.8 points.

  2. 2.Sony

    32.2%

    Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +1.2 points.

  3. 3.Sonos

    7.7%

    Held 3rd. 865K estimated branded searches, -1.1% vs prior month. Share +0.3 points.

  4. 4.Soundcore

    6.1%

    Moved from 5th to 4th. 681K estimated branded searches, -0.13% vs prior month. Share +0.3 points.

  5. 5.Bose

    5.5%

    Moved from 4th to 5th. 617K estimated branded searches, -11.3% vs prior month. Share -0.4 points.

  6. 6.Marshall

    4.5%

    Held 6th. 503K estimated branded searches, -1.5% vs prior month. Share +0.2 points.

  7. 7.Bang & Olufsen

    2.7%

    Held 7th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.KEF

    1.3%

    Held 8th. 143K estimated branded searches, -4.9% vs prior month. Share 0 points.

  9. 9.Ultimate Ears

    0.82%

    Held 9th. 91.7K estimated branded searches, -7.5% vs prior month. Share 0 points.

Compare search popularity between Ultimate Ears and its closest rivals

Every comparison with Ultimate Ears

19 comparisons

How has branded search demand for Ultimate Ears changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ultimate Ears worldwide fell from 99.1K to 91.7K.
  • Across the 12 months ending September 2026, Ultimate Ears’ share of searches among bluetooth speaker brands worldwide held steady, from 0.98% to 0.82%.

How did search popularity change for bluetooth speaker brands worldwide in September 2026?

6 changes

  1. In September 2026, Sony gained share of searches among bluetooth speaker brands worldwide, from 31% to 32.2%.

  2. In September 2026, JBL lost share of searches among bluetooth speaker brands worldwide, from 40.9% to 39.1%.

  3. In September 2026, Soundcore rose from 5th to 4th among bluetooth speaker brands worldwide.

  4. In September 2026, Bose fell from 4th to 5th among bluetooth speaker brands worldwide.

  5. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

  6. Estimated monthly branded searches for KEF worldwide fell 14.9% over 12 measured months, from 168K to 143K in September 2026.

How are Ultimate Ears’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ultimate Ears’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • speaker ultimate ears
  • ue boom
  • ultimate ears
  • ultimateears

How the Brand Demand Index is measured

Who owns Ultimate Ears?

Ultimate Ears is owned by Logitech. Brandwave also tracks Logitech, owned by the same company, worldwide.

Do you work for Ultimate Ears? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ultimate Ears compete?

Ultimate Ears is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bluetooth speaker brands9th of 90.82%Shown above
Party speaker brands6th of 70.35%Show ranking
Speaker brands7th of 90.57%Show ranking
In ear monitor brands2nd of 714.9%Show ranking
Creator with pink hair and a pink jacket

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