Brandwave

How popular isKEF?

In September 2026, people searched for KEF by name about 143,000 times worldwide, a 14.9% decrease from the previous year. These searches made up 1.3% of all global bluetooth speaker brand searches, placing KEF eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about bluetooth speaker brands, KEF did not appear in any of the answers.

Search and AI answers in September 2026

KEF is the eighth most searched of 9 competitors and not listed in any AI answer.

  1. JBLShare of searches 39.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SonyShare of searches 32.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. SonosShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. SoundcoreShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. KEFShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

KEF website (opens in a new tab)

Follow KEF and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bluetooth speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KEF did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Bose2nd
  3. Soundcore3rd
  4. Ultimate Ears4th
  5. Sony5th
  6. Marshall6th
  7. Sonos7th
  8. Bang & Olufsen–
  9. KEF–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soundcore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marshall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bluetooth speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which bluetooth speaker brands compete with KEF?

KEF against bluetooth speaker brands worldwide, by month

Share of searches by month for JBL, Sony, Sonos, Soundcore, Bose, Marshall, Bang & Olufsen, KEF. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonySonosSoundcoreBoseMarshallBang & OlufsenKEFUltimate Ears
Oct 202540%29.1%8.7%5.5%6.9%4.2%3%1.7%0.98%
Nov 202542.1%27.8%9.6%4.8%7.6%3.2%2.7%1.3%0.97%
Dec 202544.4%28%8.1%4.9%7%3.2%2.2%1.3%0.96%
Jan 202642.2%31%7.6%4.8%5.6%3.7%2.6%1.5%0.86%
Feb 202638.6%32.8%8.1%6%6%3.3%2.8%1.6%0.91%
Mar 202638%31.8%9.3%5.9%6.1%3.7%2.6%1.5%1%
Apr 202646.4%27.8%7.2%5.3%5.4%3.3%2.3%1.3%0.95%
May 202642.3%28.4%8.4%6.3%6.1%3.4%2.9%1.4%0.94%
Jun 202643.7%28.3%7.2%6.3%6%4%2.3%1.3%0.94%
Jul 202641.7%31.5%6.8%5.3%5.8%4.5%2.2%1.3%0.9%
Aug 202640.9%31%7.4%5.8%5.9%4.3%2.5%1.3%0.84%
Sep 202639.1%32.2%7.7%6.1%5.5%4.5%2.7%1.3%0.82%

  1. 1.JBL

    39.1%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.8 points.

  2. 2.Sony

    32.2%

    Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +1.2 points.

  3. 3.Sonos

    7.7%

    Held 3rd. 865K estimated branded searches, -1.1% vs prior month. Share +0.3 points.

  4. 4.Soundcore

    6.1%

    Moved from 5th to 4th. 681K estimated branded searches, -0.13% vs prior month. Share +0.3 points.

  5. 5.Bose

    5.5%

    Moved from 4th to 5th. 617K estimated branded searches, -11.3% vs prior month. Share -0.4 points.

  6. 6.Marshall

    4.5%

    Held 6th. 503K estimated branded searches, -1.5% vs prior month. Share +0.2 points.

  7. 7.Bang & Olufsen

    2.7%

    Held 7th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.KEF

    1.3%

    Held 8th. 143K estimated branded searches, -4.9% vs prior month. Share 0 points.

  9. 9.Ultimate Ears

    0.82%

    Held 9th. 91.7K estimated branded searches, -7.5% vs prior month. Share 0 points.

Compare popularity between KEF and its closest rivals

Every comparison with KEF

23 comparisons

How has branded search demand for KEF changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KEF worldwide fell from 168K to 143K.
  • Across the 12 months ending September 2026, KEF’s share of searches among bluetooth speaker brands worldwide held steady, from 1.7% to 1.3%.

How did search popularity change for bluetooth speaker brands worldwide in September 2026?

6 changes

  1. In September 2026, Sony gained share of searches among bluetooth speaker brands worldwide, from 31% to 32.2%.

  2. In September 2026, JBL lost share of searches among bluetooth speaker brands worldwide, from 40.9% to 39.1%.

  3. In September 2026, Soundcore rose from 5th to 4th among bluetooth speaker brands worldwide.

  4. In September 2026, Bose fell from 4th to 5th among bluetooth speaker brands worldwide.

  5. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

  6. Estimated monthly branded searches for KEF worldwide fell 14.9% over 12 measured months, from 168K to 143K in September 2026.

How are KEF’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KEF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kef
  • kef speakers

Do you work for KEF? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KEF compete?

KEF is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bluetooth speaker brands8th of 91.3%Shown above
Surround sound system brands5th of 101.5%Show ranking
Home cinema brands5th of 121.6%Show ranking
Speaker brands5th of 92.5%Show ranking
Desktop speaker brands3rd of 77.1%Show ranking
Creator with pink hair and a pink jacket

Is KEF your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free