Creative Labs vs KEF:Which is searched more?
In September 2026, KEF had more branded searches than Creative Labs among desktop speaker brands worldwide. KEF had about 143,000 branded searches, while Creative Labs had 22,200. KEF made up 7.1% of all desktop speaker brand searches we track, and Creative Labs accounted for 1.1%. These are worldwide searches for English-language branded terms.
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Is Creative Labs or KEF more popular in search?
Compare the desktop speaker brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for KEF, Creative Labs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Edifier | KEF | Kanto | PreSonus | Creative Labs | Audioengine |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.8% | 8.4% | 7.1% | 3.1% | 3.1% | 0.93% | 0.62% |
| Nov 2025 | 74.9% | 10.1% | 7.2% | 3% | 3% | 1.1% | 0.74% |
| Dec 2025 | 74.9% | 10.1% | 7.2% | 3% | 3% | 1.1% | 0.74% |
| Jan 2026 | 75.3% | 8.3% | 7.2% | 3.7% | 3.7% | 1.1% | 0.61% |
| Feb 2026 | 73.8% | 9.9% | 7% | 4.5% | 3% | 1.1% | 0.73% |
| Mar 2026 | 72.8% | 9.8% | 6.9% | 5.3% | 2.9% | 1.3% | 0.88% |
| Apr 2026 | 73.8% | 9.9% | 6.7% | 5.4% | 2.4% | 1.1% | 0.6% |
| May 2026 | 73.6% | 9.9% | 7% | 5.4% | 2.4% | 1.1% | 0.59% |
| Jun 2026 | 74.9% | 10% | 6.8% | 4.5% | 2% | 1.1% | 0.6% |
| Jul 2026 | 70.5% | 11.6% | 8.3% | 5.2% | 2.3% | 1.3% | 0.7% |
| Aug 2026 | 74.5% | 10% | 7.5% | 4.5% | 2% | 0.9% | 0.6% |
| Sep 2026 | 74.6% | 10% | 7.1% | 4.5% | 2% | 1.1% | 0.6% |
How has the Creative Labs and KEF comparison changed over the last 12 months?
3 findings
- KEF was ahead of Creative Labs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Creative Labs’ share of searches among desktop speaker brands worldwide moved from 0.93% to 1.1%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, KEF’s share of searches among desktop speaker brands worldwide held steady at 7.1%, and its estimated monthly branded searches moved from 168K to 143K.
How did search popularity change for desktop speaker brands worldwide in September 2026?
1 change
Estimated monthly branded searches for KEF worldwide fell 14.9% over 12 measured months, from 168K to 143K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Creative Labs’ and KEF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Creative Labs
1 branded search term
- creative labs
KEF
2 branded search terms
- kef
- kef speakers
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