Brandwave

How popular isSonos in search?

In September 2026, there were an estimated 865K branded searches for Sonos worldwide which held steady over the last 12 months. Sonos holds 12.8% estimated Share of Search among speaker brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL64.7%
  2. Sonos12.8%
  3. Bose9.2%
  4. Marshall7.5%
  5. Bang & Olufsen4.5%
  6. Ultimate Ears1.4%
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Which speaker brands compete with Sonos?

Sonos against speaker brands worldwide, by month

Share of Search by month for JBL, Sonos, Bose, Marshall, Bang & Olufsen. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonosBoseMarshallBang & OlufsenUltimate Ears
Oct 202562.7%13.6%10.9%6.6%4.7%1.5%
Nov 202563.5%14.4%11.5%4.9%4.1%1.5%
Dec 202567.3%12.3%10.6%5%3.3%1.5%
Jan 202667.3%12.2%9%6%4.2%1.4%
Feb 202664.7%13.5%10%5.6%4.7%1.5%
Mar 202662.5%15.3%10%6.2%4.3%1.7%
Apr 202670.6%10.9%8.3%5.2%3.6%1.4%
May 202666.1%13.2%9.5%5.3%4.5%1.5%
Jun 202668.1%11.2%9.4%6.3%3.6%1.5%
Jul 202667.3%11%9.3%7.4%3.6%1.4%
Aug 202666%11.9%9.5%7.1%4.1%1.4%
Sep 202664.7%12.8%9.2%7.5%4.5%1.4%

  1. 1.JBL

    64.7%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.3 points.

  2. 2.Sonos

    12.8%

    Held 2nd. 865K estimated branded searches, -1.1% vs prior month. Share +0.9 points.

  3. 3.Bose

    9.2%

    Held 3rd. 619K estimated branded searches, -11.3% vs prior month. Share -0.4 points.

  4. 4.Marshall

    7.5%

    Held 4th. 509K estimated branded searches, -1.7% vs prior month. Share +0.5 points.

  5. 5.Bang & Olufsen

    4.5%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Ultimate Ears

    1.4%

    Held 6th. 91.7K estimated branded searches, -7.5% vs prior month. Share 0 points.

Compare search popularity between Sonos and its closest rivals

Every comparison with Sonos

How has branded search demand for Sonos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sonos worldwide held steady, from 874K to 865K.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among speaker brands worldwide decreased from 13.6% to 12.8%.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among speaker brands worldwide peaked at 15.3% in March 2026 and was lowest at 10.9% in April 2026.

How did search popularity change for speaker brands worldwide in September 2026?

  1. In September 2026, Sonos gained estimated Share of Search among speaker brands worldwide, from 11.9% to 12.8%.

  2. In September 2026, JBL lost estimated Share of Search among speaker brands worldwide, from 66% to 64.7%.

  3. Estimated monthly branded searches for Marshall worldwide rose 19.2% over 12 measured months, from 427K to 509K in September 2026.

  4. Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 699K to 619K in September 2026.

Where does Sonos compete?

Sonos is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home cinema brands4th of 85.9%Show ranking
Surround sound system brands3rd of 711.8%Show ranking
Speaker brands2nd of 612.8%Shown above
Bluetooth speaker brands2nd of 513%Show ranking
Soundbar brands2nd of 513.1%Show ranking
Sound bar brands3rd of 413.6%Show ranking
Portable speaker brands1st of 531.3%Show ranking
Smart speaker brands1st of 534.2%Show ranking

How is Sonos measured?

Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • bluetooth speaker sonos
  • sonos
  • sonos move
  • sonos roam
  • sonos speaker

Do you work for Sonos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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