Brandwave

VidIQ vs YouTube Studio:Which is more popular?

In September 2026, YouTube Studio had more branded searches than VidIQ among YouTube growth tools worldwide. YouTube Studio had about 7.5 million branded searches, while VidIQ had 550,000. YouTube Studio made up 83.4% of all YouTube growth tool searches we track, and VidIQ accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about YouTube growth tools, both VidIQ and YouTube Studio appeared in all five answers. VidIQ was mentioned before YouTube Studio in four out of five answers.

Among YouTube growth tools worldwide in September 2026

Who do people search for more?

YouTube Studio, about 14 searches for every 1 for VidIQ

YouTube Studio 7.5M searchesVidIQ 550K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

VidIQ in 5 of 5YouTube Studio in 5 of 5

Who does AI recommend more?

VidIQ, named ahead of YouTube Studio in 4 of 5 answers

VidIQ first in 4YouTube Studio first in 1

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Top YouTube growth tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both VidIQ and YouTube Studio showed up in all five answers. VidIQ was listed before YouTube Studio in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VidIQ1st
  2. TubeBuddy2nd
  3. YouTube Studio3rd
  4. Social Blade4th
  5. ViewStats4th
  6. 1of10–
  7. Spotter Studio–
  8. Morningfame–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VidIQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TubeBuddy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Social Blade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewStats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 1of100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotter Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morningfame0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about YouTube growth tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is VidIQ or YouTube Studio more popular in search?

This chart shows how often people search Google for VidIQ and YouTube Studio by name. Each line represents a brand's share of searches for all eight YouTube growth tools we track, month by month, from English-language searches worldwide.

VidIQ and YouTube Studio among YouTube growth tools worldwide, by month

Share of searches by month for YouTube Studio, VidIQ. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTube StudioSocial BladeVidIQViewStatsTubeBuddy1of10Spotter StudioMorningfame
Oct 202576.9%15.3%5.7%1.4%0.62%0.08%0.03%0.02%
Nov 202579.1%12.9%5.8%1.4%0.64%0.1%0.02%0.02%
Dec 202579.1%12.9%5.8%1.4%0.64%0.1%0.02%0.02%
Jan 202679.4%12.9%5.8%1.2%0.53%0.11%0.02%0.01%
Feb 202679.4%13%5.8%1.2%0.53%0.11%0.01%0.02%
Mar 202679.2%12.9%5.8%1.2%0.64%0.16%0.01%0.02%
Apr 202679.3%13%5.8%1.2%0.52%0.16%0.01%0.01%
May 202679.4%13%5.8%1.2%0.43%0.16%0.01%0.01%
Jun 202679.4%13%5.8%1.2%0.43%0.16%0.01%<0.01%
Jul 202681.4%10.9%6%1.2%0.36%0.13%<0.01%<0.01%
Aug 202681.6%10.9%6%0.99%0.36%0.16%<0.01%<0.01%
Sep 202683.4%9.2%6.1%0.83%0.3%0.13%0.01%<0.01%

How has the VidIQ and YouTube Studio comparison changed over the last 12 months?

3 findings
  • YouTube Studio was ahead of VidIQ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, VidIQ’s share of searches among YouTube growth tools worldwide moved from 5.7% to 6.1%, and its estimated monthly branded searches moved from 450K to 550K.
  • Across the 12 months ending September 2026, YouTube Studio’s share of searches among YouTube growth tools worldwide moved from 76.9% to 83.4%, and its estimated monthly branded searches moved from 6.1M to 7.5M.

How did search popularity change for YouTube growth tools worldwide in September 2026?

2 changes

  1. In September 2026, YouTube Studio gained share of searches among YouTube growth tools worldwide, from 81.6% to 83.4%.

  2. Estimated monthly branded searches for VidIQ worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using VidIQ’s and YouTube Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

VidIQ

1 branded search term

  • vidiq

YouTube Studio

1 branded search term

  • youtube studio

How the Brand Demand Index is measured

Other head-to-heads among YouTube growth tools

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