How popular isHuawei in search?
In September 2026, there were an estimated 4.1M branded searches for Huawei worldwide which held steady over the last 12 months. Huawei holds 34% estimated Share of Search among smart Scale brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which smart Scale brands compete with Huawei?
Share of Search by month for Garmin, Huawei, Fitbit, Eufy, Amazfit, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Huawei | Fitbit | Eufy | Amazfit | Samsung | Noom | Renpho |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 36.6% | 10% | 8.7% | 6.3% | 4% | 1.5% | 0.39% |
| Nov 2025 | 35.9% | 32.3% | 10.7% | 9.6% | 6.6% | 3.4% | 1.1% | 0.42% |
| Dec 2025 | 38.5% | 29.5% | 10% | 9.6% | 7.2% | 3.5% | 1.2% | 0.58% |
| Jan 2026 | 38.7% | 29.7% | 9.9% | 8.6% | 7.2% | 3.5% | 1.8% | 0.57% |
| Feb 2026 | 38.4% | 29.6% | 10% | 8.6% | 7.2% | 4.1% | 1.8% | 0.47% |
| Mar 2026 | 39.7% | 30.7% | 8.6% | 8.5% | 7.2% | 3.4% | 1.5% | 0.4% |
| Apr 2026 | 39.5% | 30.5% | 10.1% | 7.6% | 7.2% | 3.2% | 1.5% | 0.4% |
| May 2026 | 37.3% | 27.7% | 16.1% | 7.6% | 6.5% | 2.9% | 1.4% | 0.43% |
| Jun 2026 | 39.6% | 24.8% | 14.7% | 8.8% | 7.2% | 3.2% | 1.2% | 0.39% |
| Jul 2026 | 40.8% | 25.8% | 12.5% | 8.2% | 7.5% | 3.5% | 1.3% | 0.41% |
| Aug 2026 | 43% | 26.9% | 10.7% | 8.1% | 6.4% | 3.4% | 1.1% | 0.42% |
| Sep 2026 | 36.1% | 34% | 11% | 7.9% | 6.5% | 2.9% | 1.1% | 0.43% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.1% | 4.4M | -18.5% | -6.8 points | |
| 2, held 2nd | 34% | 4.1M | +22.1% | +7 points | |
| 3, held 3rd | 11% | 1.3M | -0.45% | +0.3 points | |
| 4, held 4th | 7.9% | 953K | -5.4% | -0.2 points | |
| 5, held 5th | 6.5% | 788K | -0.77% | +0.2 points | |
| 6, held 6th | 2.9% | 352K | -16.6% | -0.5 points | |
| 7, held 7th | 1.1% | 135K | 0% | 0 points | |
| 8, held 8th | 0.43% | 52.4K | 0% | 0 points |
1.
Garmin36.1%
Held 1st. 4.4M estimated branded searches, -18.5% vs prior month. Share -6.8 points.
2.
Huawei34%
Held 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share +7 points.
3.
Fitbit11%
Held 3rd. 1.3M estimated branded searches, -0.45% vs prior month. Share +0.3 points.
4.
Eufy7.9%
Held 4th. 953K estimated branded searches, -5.4% vs prior month. Share -0.2 points.
5.
Amazfit6.5%
Held 5th. 788K estimated branded searches, -0.77% vs prior month. Share +0.2 points.
6.
Samsung2.9%
Held 6th. 352K estimated branded searches, -16.6% vs prior month. Share -0.5 points.
7.
Noom1.1%
Held 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Renpho0.43%
Held 8th. 52.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Huawei and its closest rivals
Every comparison with Huawei
18 comparisons
How has branded search demand for Huawei changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Huawei worldwide held steady at 4.1M.
- Across the 12 months ending September 2026, Huawei’s estimated Share of Search among smart Scale brands worldwide decreased from 36.6% to 34%.
- Across the 12 months ending September 2026, Huawei’s estimated Share of Search among smart Scale brands worldwide peaked at 36.6% in October 2025 and was lowest at 24.8% in June 2026.
- Across the 12 months ending September 2026, Huawei fell from 1st to 2nd among smart Scale brands worldwide.
How did search popularity change for smart Scale brands worldwide in September 2026?
6 changes
In September 2026, Huawei gained estimated Share of Search among smart Scale brands worldwide, from 26.9% to 34%.
In September 2026, Garmin lost estimated Share of Search among smart Scale brands worldwide, from 43% to 36.1%.
Eufy’s estimated Share of Search among smart Scale brands worldwide has lost ground for 3 months in a row, from 8.8% to 7.9% in September 2026.
Estimated monthly branded searches for Renpho worldwide rose 20.7% over 12 measured months, from 43.4K to 52.4K in September 2026.
Estimated monthly branded searches for Fitbit worldwide rose 18.4% over 12 measured months, from 1.1M to 1.3M in September 2026.
Estimated monthly branded searches for Amazfit worldwide rose 11.9% over 12 measured months, from 704K to 788K in September 2026.
Where does Huawei compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Laptop Charger brands | 2nd of 7 | 27.9% | Show ranking |
| Smart Scale brands | 2nd of 8 | 34% | Shown above |
| Telecom software | 1st of 6 | 65.3% | Show ranking |
How is Huawei measured?
Brandwave collects information about searches that people make online using Huawei’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- huawei
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Is Huawei your brand?
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