Brandwave

Telecom software:Which brands are most popular in search?

In August 2026, Huawei was the most searched among telecom software worldwide, with an estimated 3.4M branded searches and 64.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Huawei64.5%
  2. Nokia28.9%
  3. CSG3.2%
  4. Ericsson3.2%
  5. Netcracker0.19%
  6. Amdocs<0.01%

Follow telecom software and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the telecom software drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among telecom software worldwide, by month

Share of Search by month for Huawei, Nokia, CSG, Ericsson. The figures are in the table below the chart.

View monthly share of search table
MonthHuaweiNokiaCSGEricssonNetcrackerAmdocs
Oct 202562.9%28.1%5.7%3.1%0.23%<0.01%
Nov 202564.5%28.8%3.9%2.6%0.23%<0.01%
Dec 202564.1%28.7%3.8%3.2%0.23%<0.01%
Jan 202660.2%27%8.1%4.4%0.27%<0.01%
Feb 202659.7%26.6%9.8%3.6%0.32%<0.01%
Mar 202664%28.7%3.8%3.2%0.28%<0.01%
Apr 202667.7%24.7%4.1%3.3%0.24%<0.01%
May 202664.5%28.9%3.2%3.2%0.23%<0.01%
Jun 202663.2%28.1%3.8%4.6%0.28%<0.01%
Jul 202660.2%33%3%3.6%0.27%<0.01%
Aug 202664.5%28.9%3.2%3.2%0.19%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Huawei

    64.5%

    Held 1st. 3.4M estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  2. 2.Nokia

    28.9%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -4 points.

  3. 3.CSG

    3.2%

    Moved from 4th to 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Ericsson

    3.2%

    Moved from 3rd to 4th. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Netcracker

    0.19%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Amdocs

    <0.01%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among telecom software worldwide?

In August 2026, Huawei was the most searched among telecom software worldwide, with an estimated 3.4M branded searches and 64.5% estimated Share of Search within this set. Nokia is in 2nd place, 35.6 percentage points behind at 28.9% Share of Search.

Global telecom software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Huawei62.9% → 64.5%67.7%Apr 202659.7%Feb 20261st
Nokia28.1% → 28.9%33%Jul 202624.7%Apr 20262nd
CSG5.7% → 3.2%9.8%Feb 20263%Jul 20263rd
Ericsson3.1% → 3.2%4.6%Jun 20262.6%Nov 20254th
Netcracker0.23% → 0.19%0.32%Feb 20260.19%Aug 20265th
Amdocs<0.01%<0.01%Jun 2026<0.01%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Huawei’s estimated Share of Search among telecom software worldwide increased from 62.9% to 64.5%.
  • Across the 11 months ending August 2026, Nokia’s estimated Share of Search among telecom software worldwide increased from 28.1% to 28.9%.
  • Across the 11 months ending August 2026, CSG’s estimated Share of Search among telecom software worldwide decreased from 5.7% to 3.2%.
  • Across the 11 months ending August 2026, Huawei’s estimated Share of Search among telecom software worldwide peaked at 67.7% in April 2026 and was lowest at 59.7% in February 2026.
  • Across the 11 months ending August 2026, Nokia’s estimated Share of Search among telecom software worldwide peaked at 33% in July 2026 and was lowest at 24.7% in April 2026.
  • Across the 11 months ending August 2026, CSG’s estimated Share of Search among telecom software worldwide peaked at 9.8% in February 2026 and was lowest at 3% in July 2026.
  • Across the 11 months ending August 2026, Ericsson’s estimated Share of Search among telecom software worldwide peaked at 4.6% in June 2026 and was lowest at 2.6% in November 2025.
  • Across the 11 months ending August 2026, Ericsson, Netcracker and Amdocs held steady: their estimated Share of Search among telecom software worldwide each moved less than 0.5 percentage points.

How did search popularity change for telecom software worldwide in August 2026?

  1. In August 2026, Huawei gained estimated Share of Search among telecom software worldwide, from 60.2% to 64.5%.

  2. In August 2026, Nokia lost estimated Share of Search among telecom software worldwide, from 33% to 28.9%.

  3. In August 2026, CSG rose from 4th to 3rd among telecom software worldwide.

  4. In August 2026, Ericsson fell from 3rd to 4th among telecom software worldwide.

  5. Estimated monthly branded searches for Netcracker worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  6. Estimated monthly branded searches for Amdocs worldwide fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free