Ericsson vs Nokia:Which is more popular by branded search?
In August 2026, Nokia had more branded searches than Ericsson among telecom software worldwide. Nokia was estimated to have 1.5M branded searches compared to Ericsson’s 165K, and held a 28.9% Share of Search versus Ericsson’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ericsson or Nokia?
Compare the telecom software drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nokia, Ericsson. The figures are in the table below the chart.
View monthly share of search table
| Month | Huawei | Nokia | CSG | Ericsson | Netcracker | Amdocs |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.9% | 28.1% | 5.7% | 3.1% | 0.23% | <0.01% |
| Nov 2025 | 64.5% | 28.8% | 3.9% | 2.6% | 0.23% | <0.01% |
| Dec 2025 | 64.1% | 28.7% | 3.8% | 3.2% | 0.23% | <0.01% |
| Jan 2026 | 60.2% | 27% | 8.1% | 4.4% | 0.27% | <0.01% |
| Feb 2026 | 59.7% | 26.6% | 9.8% | 3.6% | 0.32% | <0.01% |
| Mar 2026 | 64% | 28.7% | 3.8% | 3.2% | 0.28% | <0.01% |
| Apr 2026 | 67.7% | 24.7% | 4.1% | 3.3% | 0.24% | <0.01% |
| May 2026 | 64.5% | 28.9% | 3.2% | 3.2% | 0.23% | <0.01% |
| Jun 2026 | 63.2% | 28.1% | 3.8% | 4.6% | 0.28% | <0.01% |
| Jul 2026 | 60.2% | 33% | 3% | 3.6% | 0.27% | <0.01% |
| Aug 2026 | 64.5% | 28.9% | 3.2% | 3.2% | 0.19% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ericsson and Nokia comparison changed over the last 12 months?
3 findings
- Nokia was ahead of Ericsson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ericsson’s estimated Share of Search among telecom software worldwide moved from 3.1% to 3.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Nokia’s estimated Share of Search among telecom software worldwide moved from 28.1% to 28.9%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for telecom software worldwide in August 2026?
2 changes
In August 2026, Nokia lost estimated Share of Search among telecom software worldwide, from 33% to 28.9%.
In August 2026, Ericsson fell from 3rd to 4th among telecom software worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Ericsson’s and Nokia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.