Brandwave

CSG vs Huawei:Which is more popular by branded search?

In August 2026, Huawei had more branded searches than CSG among telecom software worldwide. Huawei was estimated to have 3.4M branded searches compared to CSG’s 165K, and held a 64.5% Share of Search versus CSG’s 3.2%. These are worldwide searches for English-language branded terms.

Share of Search among telecom software worldwide in August 2026Which is more popular in search, CSG or Huawei?
CSG3.2%165K searches
vs
Huawei64.5%3.4M searches

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Which is more popular in search, CSG or Huawei?

Compare the telecom software drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CSG and Huawei among telecom software worldwide, by month

Share of Search by month for Huawei, CSG. The figures are in the table below the chart.

View monthly share of search table
MonthHuaweiNokiaCSGEricssonNetcrackerAmdocs
Oct 202562.9%28.1%5.7%3.1%0.23%<0.01%
Nov 202564.5%28.8%3.9%2.6%0.23%<0.01%
Dec 202564.1%28.7%3.8%3.2%0.23%<0.01%
Jan 202660.2%27%8.1%4.4%0.27%<0.01%
Feb 202659.7%26.6%9.8%3.6%0.32%<0.01%
Mar 202664%28.7%3.8%3.2%0.28%<0.01%
Apr 202667.7%24.7%4.1%3.3%0.24%<0.01%
May 202664.5%28.9%3.2%3.2%0.23%<0.01%
Jun 202663.2%28.1%3.8%4.6%0.28%<0.01%
Jul 202660.2%33%3%3.6%0.27%<0.01%
Aug 202664.5%28.9%3.2%3.2%0.19%<0.01%
Sep 2026——————

How has the CSG and Huawei comparison changed over the last 12 months?

  • Huawei was ahead of CSG in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, CSG’s estimated Share of Search among telecom software worldwide moved from 5.7% to 3.2%, and its estimated monthly branded searches moved from 368K to 165K.
  • Across the 11 months ending August 2026, Huawei’s estimated Share of Search among telecom software worldwide moved from 62.9% to 64.5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

How did search popularity change for telecom software worldwide in August 2026?

  1. In August 2026, Huawei gained estimated Share of Search among telecom software worldwide, from 60.2% to 64.5%.

  2. In August 2026, CSG rose from 4th to 3rd among telecom software worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using CSG’s and Huawei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CSG

1 branded search term

  • csg

Huawei

1 branded search term

  • huawei

How the Brand Demand Index is measured

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