Soundcore vs TOZO:Which is more popular by branded search?
In August 2026, Soundcore had more branded searches than TOZO among open-ear headphone brands worldwide. Soundcore was estimated to have 683K branded searches compared to TOZO’s 24.4K, and held a 37.6% Share of Search versus TOZO’s 1.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Soundcore or TOZO?
Compare brands that offer open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Soundcore, TOZO. The figures are in the table below the chart.
View monthly share of search table
| Month | Shokz | Soundcore | Suunto | TOZO | Cleer Audio |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 35.5% | 20.2% | 1.8% | 0.11% |
| Nov 2025 | 49.5% | 33.2% | 15.8% | 1.4% | 0.08% |
| Dec 2025 | 47.5% | 36.9% | 13.8% | 1.6% | 0.09% |
| Jan 2026 | 48.5% | 34% | 15.6% | 1.7% | 0.11% |
| Feb 2026 | 44.9% | 36.3% | 17.2% | 1.6% | 0.09% |
| Mar 2026 | 48.2% | 34.3% | 15.7% | 1.7% | 0.09% |
| Apr 2026 | 48.2% | 34.2% | 15.7% | 1.7% | 0.09% |
| May 2026 | 46.1% | 37.8% | 14.6% | 1.4% | 0.08% |
| Jun 2026 | 45.7% | 38.3% | 14.6% | 1.3% | 0.08% |
| Jul 2026 | 48.1% | 35.1% | 15.4% | 1.4% | 0.08% |
| Aug 2026 | 43.9% | 37.6% | 17.1% | 1.3% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Soundcore and TOZO comparison changed over the last 12 months?
3 findings
- Soundcore was ahead of TOZO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among open-ear headphone brands worldwide moved from 35.5% to 37.6%, and its estimated monthly branded searches moved from 552K to 683K.
- Across the 11 months ending August 2026, TOZO’s estimated Share of Search among open-ear headphone brands worldwide moved from 1.8% to 1.3%, and its estimated monthly branded searches moved from 28.3K to 24.4K.
How did search popularity change for open-ear headphone brands worldwide in August 2026?
2 changes
In August 2026, Soundcore gained estimated Share of Search among open-ear headphone brands worldwide, from 35.1% to 37.6%.
Estimated monthly branded searches for TOZO worldwide fell 13.9% over 11 measured months, from 28.3K to 24.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Soundcore’s and TOZO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Soundcore
11 branded search terms
- bluetooth speaker soundcore
- headphones soundcore
- open ear headphones soundcore
- soundcore
- soundcore aerofit
- soundcore boom
- soundcore com
- soundcore headphones
- soundcore open ear headphones
- soundcore speaker
- speaker soundcore
TOZO
6 branded search terms
- headphones tozo
- tozo
- tozo headphones
- tozo open ear
- tozo open ear headphones
- tozostore com
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