Kokoon vs Soundcore:Which is searched more?
In September 2026, Soundcore had more branded searches than Kokoon among sleep earbud brands worldwide. Soundcore had about 58,600 branded searches, while Kokoon had 210. Soundcore made up 48.9% of all sleep earbud brand searches we track, and Kokoon accounted for 0.18%. These are worldwide searches for English-language branded terms.
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Is Kokoon or Soundcore more popular in search?
Compare the brands people buy earbuds and headphones for sleeping from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Soundcore, Kokoon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Soundcore | Ozlo | SleepPhones | Musicozy | Perytong | Kokoon |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 33.8% | 8.4% | 3.7% | 0.27% | 0.33% |
| Nov 2025 | 48.8% | 35.1% | 10.7% | 4.8% | 0.35% | 0.23% |
| Dec 2025 | 48% | 32.5% | 12.1% | 6.6% | 0.59% | 0.21% |
| Jan 2026 | 53.2% | 31.3% | 9.5% | 5.2% | 0.46% | 0.25% |
| Feb 2026 | 59.8% | 28.7% | 7.2% | 3.9% | 0.28% | 0.23% |
| Mar 2026 | 53.9% | 31.6% | 9.6% | 4.3% | 0.31% | 0.21% |
| Apr 2026 | 57.4% | 30.1% | 8.8% | 3.2% | 0.28% | 0.19% |
| May 2026 | 59.4% | 30% | 6.1% | 4.1% | 0.29% | 0.16% |
| Jun 2026 | 55.7% | 32.7% | 6.7% | 4.5% | 0.26% | 0.17% |
| Jul 2026 | 52.5% | 36.6% | 6.3% | 4.2% | 0.25% | 0.2% |
| Aug 2026 | 48.3% | 40.1% | 6.7% | 4.5% | 0.32% | 0.17% |
| Sep 2026 | 48.9% | 39.3% | 6.8% | 4.5% | 0.27% | 0.18% |
How has the Kokoon and Soundcore comparison changed over the last 12 months?
3 findings
- Soundcore was ahead of Kokoon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kokoon’s share of searches among sleep earbud brands worldwide moved from 0.33% to 0.18%, and its estimated monthly branded searches moved from 390 to 210.
- Across the 12 months ending September 2026, Soundcore’s share of searches among sleep earbud brands worldwide moved from 53.4% to 48.9%, and its estimated monthly branded searches moved from 62.7K to 58.6K.
How did search popularity change for sleep earbud brands worldwide in September 2026?
2 changes
In September 2026, Soundcore gained share of searches among sleep earbud brands worldwide, from 48.3% to 48.9%.
Estimated monthly branded searches for Kokoon worldwide fell 46.2% over 12 measured months, from 390 to 210 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kokoon’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sleep earbud brands
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