Brandwave

How popular isJabra?

In September 2026, people searched for Jabra by name about 360,000 times worldwide, a 13.6% decrease from the previous year. These searches made up 1.2% of all global wireless earbud brand searches, placing Jabra eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about wireless earbud brands, Jabra appeared in one of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Jabra is the eighth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. Apple AirPodsShare of searches 58.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. JBLShare of searches 14.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  3. SonyShare of searches 14%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BeatsShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. JabraShare of searches 1.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top wireless earbud brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jabra was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jabra is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Apple AirPods3rd
  4. Soundcore4th
  5. Samsung5th
  6. Beats6th
  7. Jabra7th
  8. JBL8th
  9. Skullcandy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple AirPods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soundcore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beats3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jabra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless earbud brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which wireless earbud brands compete with Jabra?

Jabra against wireless earbud brands worldwide, by month

Share of searches by month for Apple AirPods, JBL, Sony, Beats, Skullcandy, Soundcore, Jabra. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBeatsSkullcandySoundcoreBoseJabraSamsung
Oct 202563.5%12.9%11.3%5.8%2.1%1.7%0.81%1.4%0.58%
Nov 202562.5%14.6%11.3%5.5%2%1.6%0.94%1.1%0.55%
Dec 202562.1%15.2%11.4%5.4%2%1.6%0.93%0.89%0.45%
Jan 202657.4%15.9%14.1%6%2.2%1.8%0.83%1.2%0.6%
Feb 202656.4%14.6%14.8%6.2%2.3%2.3%0.88%1.6%0.89%
Mar 202659.2%13.8%13.7%5.6%2.5%2.1%0.96%1.4%0.8%
Apr 202652.9%20%13.9%5.8%2.2%2.2%0.82%1.5%0.72%
May 202653.6%18.3%14.5%5.9%2.2%2.7%0.83%1.3%0.73%
Jun 202654.5%18%14.2%5.8%2.1%2.6%0.82%1.3%0.71%
Jul 202653.4%17.6%16.2%5.7%2.1%2.1%0.81%1.3%0.82%
Aug 202654.2%17.2%15.7%5.2%2.4%2.4%0.9%1.2%0.75%
Sep 202658.2%14.4%14%5.9%2.1%2.1%1.5%1.2%0.59%

  1. 1.Apple AirPods

    58.2%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4 points.

  2. 2.JBL

    14.4%

    Held 2nd. 3.7M estimated branded searches, -8% vs prior month. Share -2.8 points.

  3. 3.Sony

    14%

    Held 3rd. 3.6M estimated branded searches, -1.8% vs prior month. Share -1.7 points.

  4. 4.Beats

    5.9%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.6 points.

  5. 5.Skullcandy

    2.1%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Soundcore

    2.1%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Bose

    1.5%

    Moved from 8th to 7th. 377K estimated branded searches, +79.7% vs prior month. Share +0.6 points.

  8. 8.Jabra

    1.2%

    Moved from 7th to 8th. 300K estimated branded searches, +4.7% vs prior month. Share -0.1 points.

  9. 9.Samsung

    0.59%

    Held 9th. 151K estimated branded searches, -14.2% vs prior month. Share -0.2 points.

Compare popularity between Jabra and its closest rivals

Every comparison with Jabra

23 comparisons

How has branded search demand for Jabra changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jabra worldwide fell from 417K to 360K.
  • Across the 12 months ending September 2026, Jabra fell from 7th to 8th among wireless earbud brands worldwide.

How did search popularity change for wireless earbud brands worldwide in September 2026?

6 changes

  1. In September 2026, Bose overtook Jabra to rank 7th among wireless earbud brands worldwide, with 1.5% of the searches.

  2. In September 2026, Apple AirPods gained share of searches among wireless earbud brands worldwide, from 54.2% to 58.2%.

  3. In September 2026, Beats gained share of searches among wireless earbud brands worldwide, from 5.2% to 5.9%.

  4. In September 2026, JBL lost share of searches among wireless earbud brands worldwide, from 17.2% to 14.4%.

  5. In September 2026, Sony lost share of searches among wireless earbud brands worldwide, from 15.7% to 14%.

  6. Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

How are Jabra’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Jabra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jabra
  • jabra evolve2 65
  • jabra headphone
  • jabra headset

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How the Brand Demand Index is measured

Where does Jabra compete?

Jabra is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands8th of 91.2%Shown above
Headphone brands7th of 101.2%Show ranking
Wireless headset brands7th of 94.3%Show ranking
Headset stand brands4th of 99%Show ranking
Video conferencing hardware3rd of 611.3%Show ranking
Creator with pink hair and a pink jacket

Is Jabra your brand?

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