Brandwave

How popular isSoundcore in search?

In September 2026, people searched for Soundcore by name about 740,000 times worldwide, a 20.5% increase from the previous year. These searches made up 2.1% of all global wireless earbud brand searches, placing Soundcore sixth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Apple AirPods58.2%
  2. JBL14.4%
  3. Sony14%
  4. Beats5.9%
  5. Skullcandy2.1%
  6. Soundcore2.1%
  7. Bose1.5%
  8. Jabra1.2%
  9. Samsung0.59%
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Which wireless earbud brands compete with Soundcore?

Soundcore against wireless earbud brands worldwide, by month

Share of searches by month for Apple AirPods, JBL, Sony, Beats, Skullcandy, Soundcore. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBeatsSkullcandySoundcoreBoseJabraSamsung
Oct 202563.5%12.9%11.3%5.8%2.1%1.7%0.81%1.4%0.58%
Nov 202562.5%14.6%11.3%5.5%2%1.6%0.94%1.1%0.55%
Dec 202562.1%15.2%11.4%5.4%2%1.6%0.93%0.89%0.45%
Jan 202657.4%15.9%14.1%6%2.2%1.8%0.83%1.2%0.6%
Feb 202656.4%14.6%14.8%6.2%2.3%2.3%0.88%1.6%0.89%
Mar 202659.2%13.8%13.7%5.6%2.5%2.1%0.96%1.4%0.8%
Apr 202652.9%20%13.9%5.8%2.2%2.2%0.82%1.5%0.72%
May 202653.6%18.3%14.5%5.9%2.2%2.7%0.83%1.3%0.73%
Jun 202654.5%18%14.2%5.8%2.1%2.6%0.82%1.3%0.71%
Jul 202653.4%17.6%16.2%5.7%2.1%2.1%0.81%1.3%0.82%
Aug 202654.2%17.2%15.7%5.2%2.4%2.4%0.9%1.2%0.75%
Sep 202658.2%14.4%14%5.9%2.1%2.1%1.5%1.2%0.59%

  1. 1.Apple AirPods

    58.2%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4 points.

  2. 2.JBL

    14.4%

    Held 2nd. 3.7M estimated branded searches, -8% vs prior month. Share -2.8 points.

  3. 3.Sony

    14%

    Held 3rd. 3.6M estimated branded searches, -1.8% vs prior month. Share -1.7 points.

  4. 4.Beats

    5.9%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.6 points.

  5. 5.Skullcandy

    2.1%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Soundcore

    2.1%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Bose

    1.5%

    Moved from 8th to 7th. 377K estimated branded searches, +79.7% vs prior month. Share +0.6 points.

  8. 8.Jabra

    1.2%

    Moved from 7th to 8th. 300K estimated branded searches, +4.7% vs prior month. Share -0.1 points.

  9. 9.Samsung

    0.59%

    Held 9th. 151K estimated branded searches, -14.2% vs prior month. Share -0.2 points.

Compare search popularity between Soundcore and its closest rivals

Every comparison with Soundcore

25 comparisons

How has branded search demand for Soundcore changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Soundcore worldwide rose from 614K to 740K.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among wireless earbud brands worldwide peaked at 2.7% in May 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for wireless earbud brands worldwide in September 2026?

6 changes

  1. In September 2026, Bose overtook Jabra to rank 7th among wireless earbud brands worldwide, with 1.5% of the searches.

  2. In September 2026, Apple AirPods gained share of searches among wireless earbud brands worldwide, from 54.2% to 58.2%.

  3. In September 2026, Beats gained share of searches among wireless earbud brands worldwide, from 5.2% to 5.9%.

  4. In September 2026, JBL lost share of searches among wireless earbud brands worldwide, from 17.2% to 14.4%.

  5. In September 2026, Sony lost share of searches among wireless earbud brands worldwide, from 15.7% to 14%.

  6. Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

How are Soundcore’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Soundcore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluetooth speaker soundcore
  • headphones soundcore
  • soundcore
  • soundcore aerofit
  • soundcore boom
  • soundcore headphones
  • soundcore sleep a20
  • soundcore sleep a30
  • soundcore speaker
  • speaker soundcore

How the Brand Demand Index is measured

Who owns Soundcore?

Soundcore is owned by Anker. Brandwave also tracks Anker, Anker Nebula and Eufy, owned by the same company, worldwide.

Do you work for Soundcore? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Soundcore compete?

Soundcore is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands6th of 92.1%Shown above
Headphone brands6th of 102.2%Show ranking
Wireless headphones brands6th of 102.2%Show ranking
Ear buds brands4th of 52.4%Show ranking
Earphones brands4th of 82.4%Show ranking
Bluetooth speaker brands4th of 96.1%Show ranking
Open-ear headphone brands2nd of 635.9%Show ranking
Sleep earbud brands1st of 648.9%Show ranking
Creator with pink hair and a pink jacket

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