Brandwave

How popular isSoundcore?

In September 2026, people searched for Soundcore by name about 740,000 times worldwide, a 20.5% increase from the previous year. These searches made up 2.4% of all global earphones brand searches, placing Soundcore fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about earphones brands, Soundcore appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Soundcore is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Apple AirPodsShare of searches 64.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. JBLShare of searches 16.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. SonyShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. SoundcoreShare of searches 2.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. SamsungShare of searches 0.48%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top earphones brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soundcore was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Soundcore is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Samsung2nd
  3. Apple AirPods3rd
  4. Bose4th
  5. Soundcore5th
  6. JBL6th
  7. AKG–
  8. Marshall–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple AirPods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AKG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earphones brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which earphones brands compete with Soundcore?

Soundcore against earphones brands worldwide, by month

Share of searches by month for Apple AirPods, JBL, Sony, Soundcore. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonySoundcoreSamsungAKGBoseMarshall
Oct 202570.3%14.3%12.5%1.9%0.47%0.38%0.1%0.06%
Nov 202568.8%16.1%12.4%1.8%0.44%0.36%0.1%0.05%
Dec 202568.2%16.6%12.6%1.8%0.36%0.36%0.1%0.05%
Jan 202663.6%17.7%15.7%2%0.48%0.48%0.11%0.06%
Feb 202663%16.4%16.6%2.6%0.77%0.52%0.11%0.08%
Mar 202665.8%15.4%15.2%2.3%0.69%0.46%0.1%0.07%
Apr 202658.7%22.2%15.4%2.4%0.58%0.48%0.11%0.06%
May 202659.4%20.3%16.1%3%0.59%0.49%0.11%0.07%
Jun 202660.3%19.9%15.7%2.9%0.58%0.48%0.13%0.07%
Jul 202659%19.5%17.9%2.3%0.69%0.46%0.1%0.07%
Aug 202659.8%19%17.3%2.6%0.64%0.43%0.11%0.09%
Sep 202664.8%16.1%15.6%2.4%0.48%0.39%0.13%0.09%

  1. 1.Apple AirPods

    64.8%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +5.1 points.

  2. 2.JBL

    16.1%

    Held 2nd. 3.7M estimated branded searches, -8% vs prior month. Share -3 points.

  3. 3.Sony

    15.6%

    Held 3rd. 3.6M estimated branded searches, -1.8% vs prior month. Share -1.7 points.

  4. 4.Soundcore

    2.4%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Samsung

    0.48%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  6. 6.AKG

    0.39%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bose

    0.13%

    Held 7th. 29K estimated branded searches, +20.3% vs prior month. Share 0 points.

  8. 8.Marshall

    0.09%

    Held 8th. 19.7K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Soundcore and its closest rivals

Every comparison with Soundcore

25 comparisons

How has branded search demand for Soundcore changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Soundcore worldwide rose from 614K to 740K.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among earphones brands worldwide peaked at 3% in May 2026 and was lowest at 1.8% in December 2025.

How did search popularity change for earphones brands worldwide in September 2026?

6 changes

  1. In September 2026, Apple AirPods gained share of searches among earphones brands worldwide, from 59.8% to 64.8%.

  2. In September 2026, JBL lost share of searches among earphones brands worldwide, from 19% to 16.1%.

  3. In September 2026, Sony lost share of searches among earphones brands worldwide, from 17.3% to 15.6%.

  4. Estimated monthly branded searches for Marshall worldwide rose 43.8% over 12 measured months, from 13.7K to 19.7K in September 2026.

  5. Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  6. Estimated monthly branded searches for Bose worldwide rose 17.9% over 12 measured months, from 24.6K to 29K in September 2026.

How are Soundcore’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Soundcore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluetooth speaker soundcore
  • headphones soundcore
  • soundcore
  • soundcore aerofit
  • soundcore boom
  • soundcore headphones
  • soundcore sleep a20
  • soundcore sleep a30
  • soundcore speaker
  • speaker soundcore

How the Brand Demand Index is measured

Who owns Soundcore?

Soundcore is owned by Anker. Brandwave also tracks Anker, Anker Nebula and Eufy, owned by the same company, worldwide.

Do you work for Soundcore? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Soundcore compete?

Soundcore is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands6th of 92.1%Show ranking
Headphone brands6th of 102.2%Show ranking
Wireless headphones brands6th of 102.2%Show ranking
Ear buds brands4th of 52.4%Show ranking
Earphones brands4th of 82.4%Shown above
Bluetooth speaker brands4th of 96.1%Show ranking
Open-ear headphone brands2nd of 635.9%Show ranking
Sleep earbud brands1st of 648.9%Show ranking
Creator with pink hair and a pink jacket

Is Soundcore your brand?

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