Brandwave

AKG vs Soundcore:Which is more popular?

In September 2026, Soundcore had more branded searches than AKG among earphones brands worldwide. Soundcore had about 550,000 branded searches, while AKG had 90,500. Soundcore made up 2.4% of all earphones brand searches we track, and AKG accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about earphones brands, Soundcore appeared in three of the five answers and AKG in none.

Among earphones brands worldwide in September 2026

Who do people search for more?

Soundcore, about 6 searches for every 1 for AKG

Soundcore 550K searchesAKG 90.5K searches

Who does AI mention more?

Soundcore, mentioned in 3 of 5 answers, AKG in 0

Soundcore in 3 of 5AKG in 0 of 5

Who does AI recommend more?

Soundcore, the only one of the two named

Soundcore first in 3AKG never named

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Top earphones brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soundcore was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AKG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Samsung2nd
  3. Apple AirPods3rd
  4. Bose4th
  5. Soundcore5th
  6. JBL6th
  7. AKG–
  8. Marshall–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple AirPods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AKG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earphones brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is AKG or Soundcore more popular in search?

This chart shows how often people search Google for AKG and Soundcore by name. Each line represents a brand's share of searches for all eight earphones brands we track, month by month, from English-language searches worldwide.

AKG and Soundcore among earphones brands worldwide, by month

Share of searches by month for Soundcore, AKG. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonySoundcoreSamsungAKGBoseMarshall
Oct 202570.3%14.3%12.5%1.9%0.47%0.38%0.1%0.06%
Nov 202568.8%16.1%12.4%1.8%0.44%0.36%0.1%0.05%
Dec 202568.2%16.6%12.6%1.8%0.36%0.36%0.1%0.05%
Jan 202663.6%17.7%15.7%2%0.48%0.48%0.11%0.06%
Feb 202663%16.4%16.6%2.6%0.77%0.52%0.11%0.08%
Mar 202665.8%15.4%15.2%2.3%0.69%0.46%0.1%0.07%
Apr 202658.7%22.2%15.4%2.4%0.58%0.48%0.11%0.06%
May 202659.4%20.3%16.1%3%0.59%0.49%0.11%0.07%
Jun 202660.3%19.9%15.7%2.9%0.58%0.48%0.13%0.07%
Jul 202659%19.5%17.9%2.3%0.69%0.46%0.1%0.07%
Aug 202659.8%19%17.3%2.6%0.64%0.43%0.11%0.09%
Sep 202664.8%16.1%15.6%2.4%0.48%0.39%0.13%0.09%

How has the AKG and Soundcore comparison changed over the last 12 months?

3 findings
  • Soundcore was ahead of AKG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AKG’s share of searches among earphones brands worldwide moved from 0.38% to 0.39%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among earphones brands worldwide moved from 1.9% to 2.4%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for earphones brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AKG’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AKG

1 branded search term

  • akg

Soundcore

1 branded search term

  • soundcore

How the Brand Demand Index is measured

Other head-to-heads among earphones brands

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