Brandwave

Mpow vs Soundcore:Which is more popular?

In September 2026, Soundcore had more branded searches than Mpow among wireless headphones brands worldwide. Soundcore had about 550,000 branded searches, while Mpow had 5,410. Soundcore made up 2.2% of all wireless headphones brand searches we track, and Mpow accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about wireless headphones brands, Soundcore appeared in all five answers and Mpow in none.

Among wireless headphones brands worldwide in September 2026

Who do people search for more?

Soundcore, about 102 searches for every 1 for Mpow

Soundcore 550K searchesMpow 5.4K searches

Who does AI mention more?

Soundcore, mentioned in every answer we collected

Soundcore in 5 of 5Mpow in 0 of 5

Who does AI recommend more?

Soundcore, the only one of the two named

Soundcore first in 4Mpow never named

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Top wireless headphones brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soundcore appeared in all five answers. Mpow did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Apple AirPods5th
  6. JBL6th
  7. Samsung7th
  8. Beats8th
  9. Skullcandy–
  10. Mpow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soundcore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple AirPods3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sennheiser3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mpow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless headphones brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Mpow or Soundcore more popular in search?

This chart shows how often people search Google for Mpow and Soundcore by name. Each line represents a brand's share of searches for all ten wireless headphones brands we track, month by month, from English-language searches worldwide.

Mpow and Soundcore among wireless headphones brands worldwide, by month

Share of searches by month for Soundcore, Mpow. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBeatsSkullcandySoundcoreSamsungBoseMpowSennheiser
Oct 202564.9%13.2%11.5%5.9%2.2%1.8%0.43%0.07%0.03%<0.01%
Nov 202563.8%14.9%11.5%5.6%2%1.7%0.41%0.06%0.02%<0.01%
Dec 202563.3%15.4%11.7%5.5%2%1.7%0.33%0.06%0.02%<0.01%
Jan 202658.6%16.3%14.4%6.1%2.2%1.8%0.45%0.06%0.03%<0.01%
Feb 202657.9%15%15.2%6.4%2.4%2.4%0.71%0.06%0.03%<0.01%
Mar 202660.7%14.2%14%5.7%2.6%2.1%0.63%0.05%0.03%<0.01%
Apr 202654.2%20.5%14.2%6%2.2%2.2%0.54%0.06%0.03%<0.01%
May 202654.8%18.8%14.8%6%2.2%2.7%0.54%0.06%0.03%<0.01%
Jun 202655.7%18.4%14.5%5.9%2.2%2.7%0.53%0.06%0.03%<0.01%
Jul 202654.6%18%16.6%5.8%2.1%2.1%0.64%0.05%0.03%<0.01%
Aug 202655.4%17.6%16.1%5.4%2.4%2.4%0.59%0.05%0.02%<0.01%
Sep 202659.8%14.8%14.4%6%2.2%2.2%0.44%0.06%0.02%<0.01%

How has the Mpow and Soundcore comparison changed over the last 12 months?

3 findings
  • Soundcore was ahead of Mpow in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mpow’s share of searches among wireless headphones brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among wireless headphones brands worldwide moved from 1.8% to 2.2%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for wireless headphones brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  2. Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mpow’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mpow

2 branded search terms

  • mpow
  • mpow audio

Soundcore

1 branded search term

  • soundcore

How the Brand Demand Index is measured

Other head-to-heads among wireless headphones brands

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