Brandwave

How popular isSkullcandy?

In September 2026, people searched for Skullcandy by name about 550,000 times worldwide, about the same as the previous year. These searches made up 2.2% of all global wireless headphones brand searches, placing Skullcandy fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about wireless headphones brands, Skullcandy did not appear in any of the answers.

Search and AI answers in September 2026

Skullcandy is the fifth most searched of 10 competitors and not listed in any AI answer.

  1. Apple AirPodsShare of searches 59.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. JBLShare of searches 14.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. SonyShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BeatsShare of searches 6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. SkullcandyShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

Skullcandy website (opens in a new tab)

Follow Skullcandy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top wireless headphones brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skullcandy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Apple AirPods5th
  6. JBL6th
  7. Samsung7th
  8. Beats8th
  9. Skullcandy–
  10. Mpow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soundcore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple AirPods3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sennheiser3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mpow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless headphones brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which wireless headphones brands compete with Skullcandy?

Skullcandy against wireless headphones brands worldwide, by month

Share of searches by month for Apple AirPods, JBL, Sony, Beats, Skullcandy, Soundcore. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBeatsSkullcandySoundcoreSamsungBoseMpowSennheiser
Oct 202564.9%13.2%11.5%5.9%2.2%1.8%0.43%0.07%0.03%<0.01%
Nov 202563.8%14.9%11.5%5.6%2%1.7%0.41%0.06%0.02%<0.01%
Dec 202563.3%15.4%11.7%5.5%2%1.7%0.33%0.06%0.02%<0.01%
Jan 202658.6%16.3%14.4%6.1%2.2%1.8%0.45%0.06%0.03%<0.01%
Feb 202657.9%15%15.2%6.4%2.4%2.4%0.71%0.06%0.03%<0.01%
Mar 202660.7%14.2%14%5.7%2.6%2.1%0.63%0.05%0.03%<0.01%
Apr 202654.2%20.5%14.2%6%2.2%2.2%0.54%0.06%0.03%<0.01%
May 202654.8%18.8%14.8%6%2.2%2.7%0.54%0.06%0.03%<0.01%
Jun 202655.7%18.4%14.5%5.9%2.2%2.7%0.53%0.06%0.03%<0.01%
Jul 202654.6%18%16.6%5.8%2.1%2.1%0.64%0.05%0.03%<0.01%
Aug 202655.4%17.6%16.1%5.4%2.4%2.4%0.59%0.05%0.02%<0.01%
Sep 202659.8%14.8%14.4%6%2.2%2.2%0.44%0.06%0.02%<0.01%

  1. 1.Apple AirPods

    59.8%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4.4 points.

  2. 2.JBL

    14.8%

    Held 2nd. 3.7M estimated branded searches, -8% vs prior month. Share -2.8 points.

  3. 3.Sony

    14.4%

    Held 3rd. 3.6M estimated branded searches, -1.8% vs prior month. Share -1.7 points.

  4. 4.Beats

    6%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.7 points.

  5. 5.Skullcandy

    2.2%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Soundcore

    2.2%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Samsung

    0.44%

    Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  8. 8.Bose

    0.06%

    Held 8th. 14K estimated branded searches, +18.6% vs prior month. Share 0 points.

  9. 9.Mpow

    0.02%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Sennheiser

    <0.01%

    Held 10th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Skullcandy and its closest rivals

Every comparison with Skullcandy

11 comparisons

How has branded search demand for Skullcandy changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Skullcandy worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Skullcandy’s share of searches among wireless headphones brands worldwide held steady at 2.2%.

How did search popularity change for wireless headphones brands worldwide in September 2026?

6 changes

  1. In September 2026, Apple AirPods gained share of searches among wireless headphones brands worldwide, from 55.4% to 59.8%.

  2. In September 2026, Beats gained share of searches among wireless headphones brands worldwide, from 5.4% to 6%.

  3. In September 2026, JBL lost share of searches among wireless headphones brands worldwide, from 17.6% to 14.8%.

  4. In September 2026, Sony lost share of searches among wireless headphones brands worldwide, from 16.1% to 14.4%.

  5. Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  6. Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are Skullcandy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Skullcandy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skullcandy

Do you work for Skullcandy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Skullcandy compete?

Skullcandy is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands5th of 92.1%Show ranking
Headphone brands5th of 102.2%Show ranking
Wireless headphones brands5th of 102.2%Shown above
Creator with pink hair and a pink jacket

Is Skullcandy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free