Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 529,000 times worldwide, a 19.9% decrease from the previous year. These searches made up 0.44% of all global wireless headphones brand searches, placing Samsung seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about wireless headphones brands, Samsung appeared in one of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Samsung is the seventh most searched of 10 competitors and the seventh most recommended in AI answers.

  1. Apple AirPodsShare of searches 59.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. JBLShare of searches 14.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. SonyShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BeatsShare of searches 6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. SamsungShare of searches 0.44%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top wireless headphones brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Apple AirPods5th
  6. JBL6th
  7. Samsung7th
  8. Beats8th
  9. Skullcandy–
  10. Mpow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soundcore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple AirPods3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sennheiser3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mpow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wireless headphones brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which wireless headphones brands compete with Samsung?

Samsung against wireless headphones brands worldwide, by month

Share of searches by month for Apple AirPods, JBL, Sony, Beats, Skullcandy, Soundcore, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBeatsSkullcandySoundcoreSamsungBoseMpowSennheiser
Oct 202564.9%13.2%11.5%5.9%2.2%1.8%0.43%0.07%0.03%<0.01%
Nov 202563.8%14.9%11.5%5.6%2%1.7%0.41%0.06%0.02%<0.01%
Dec 202563.3%15.4%11.7%5.5%2%1.7%0.33%0.06%0.02%<0.01%
Jan 202658.6%16.3%14.4%6.1%2.2%1.8%0.45%0.06%0.03%<0.01%
Feb 202657.9%15%15.2%6.4%2.4%2.4%0.71%0.06%0.03%<0.01%
Mar 202660.7%14.2%14%5.7%2.6%2.1%0.63%0.05%0.03%<0.01%
Apr 202654.2%20.5%14.2%6%2.2%2.2%0.54%0.06%0.03%<0.01%
May 202654.8%18.8%14.8%6%2.2%2.7%0.54%0.06%0.03%<0.01%
Jun 202655.7%18.4%14.5%5.9%2.2%2.7%0.53%0.06%0.03%<0.01%
Jul 202654.6%18%16.6%5.8%2.1%2.1%0.64%0.05%0.03%<0.01%
Aug 202655.4%17.6%16.1%5.4%2.4%2.4%0.59%0.05%0.02%<0.01%
Sep 202659.8%14.8%14.4%6%2.2%2.2%0.44%0.06%0.02%<0.01%

  1. 1.Apple AirPods

    59.8%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4.4 points.

  2. 2.JBL

    14.8%

    Held 2nd. 3.7M estimated branded searches, -8% vs prior month. Share -2.8 points.

  3. 3.Sony

    14.4%

    Held 3rd. 3.6M estimated branded searches, -1.8% vs prior month. Share -1.7 points.

  4. 4.Beats

    6%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.7 points.

  5. 5.Skullcandy

    2.2%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Soundcore

    2.2%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Samsung

    0.44%

    Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  8. 8.Bose

    0.06%

    Held 8th. 14K estimated branded searches, +18.6% vs prior month. Share 0 points.

  9. 9.Mpow

    0.02%

    Held 9th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Sennheiser

    <0.01%

    Held 10th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

131 comparisons

How has branded search demand for Samsung changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung worldwide fell from 660K to 529K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among wireless headphones brands worldwide held steady, from 0.43% to 0.44%.

How did search popularity change for wireless headphones brands worldwide in September 2026?

6 changes

  1. In September 2026, Apple AirPods gained share of searches among wireless headphones brands worldwide, from 55.4% to 59.8%.

  2. In September 2026, Beats gained share of searches among wireless headphones brands worldwide, from 5.4% to 6%.

  3. In September 2026, JBL lost share of searches among wireless headphones brands worldwide, from 17.6% to 14.8%.

  4. In September 2026, Sony lost share of searches among wireless headphones brands worldwide, from 16.1% to 14.4%.

  5. Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  6. Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are Samsung’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • samsung charger
  • samsung com
  • samsung fast charger
  • samsung freestyle
  • samsung led wall
  • samsung the wall
  • samsung washer
  • samsung washing machine
  • samsung wireless charger

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Food, Samsung Galaxy Watch and Samsung SSD, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked in 55 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartphone brands6th of 60.69%Show ranking
Wireless earbud brands9th of 90.59%Show ranking
Wireless headphones brands7th of 100.44%Shown above
Earphones brands5th of 80.48%Show ranking
Tablet brands5th of 61.9%Show ranking
Smartwatch brands5th of 52.1%Show ranking
Surround sound system brands7th of 101.2%Show ranking
Cordless vacuum brands9th of 101.6%Show ranking
Soundbar brands6th of 81.7%Show ranking
Home cinema brands7th of 121.3%Show ranking
Smart scale brands5th of 71.8%Show ranking
TV brands5th of 71.8%Show ranking
Fridge brands9th of 142.8%Show ranking
Home appliance brands8th of 132.8%Show ranking
Television brands4th of 52.9%Show ranking
Curved monitor brands5th of 73%Show ranking
Washing machine brands8th of 143%Show ranking
Computer monitor brands5th of 63.2%Show ranking
Sleep tracker brands4th of 42.6%Show ranking
Soundbar with subwoofer brands3rd of 54.7%Show ranking
Gas cooktop brands4th of 94.8%Show ranking
Double wall oven brands4th of 94.9%Show ranking
Wireless charger brands5th of 63.9%Show ranking
Phone charger brands5th of 65.4%Show ranking
Portable charger brands5th of 74.2%Show ranking
Slimline dishwasher brands4th of 64.5%Show ranking
Portable projector brands5th of 54.5%Show ranking
Clothes dryer brands3rd of 66.5%Show ranking
Front load washer brands3rd of 66.6%Show ranking
Dishwasher brands5th of 86.9%Show ranking
Laundry appliance brands3rd of 718.9%Show ranking
Microwave brands4th of 88.1%Show ranking
Connected TV advertising platforms2nd of 106%Show ranking
Range hoods2nd of 98.2%Show ranking
Short throw projector brands3rd of 59.1%Show ranking
Counter depth refrigerator brands3rd of 710.1%Show ranking
Deep freezer brands4th of 510.1%Show ranking
Induction stove brands3rd of 710.2%Show ranking
LED wall brands6th of 90.7%Show ranking
Mini projector brands5th of 61.3%Show ranking
Condenser tumble dryer brands4th of 612.3%Show ranking
Freestanding gas range brands2nd of 512.9%Show ranking
Induction oven brands2nd of 513.7%Show ranking
Laser printer brands3rd of 510.1%Show ranking
External drive brands4th of 611%Show ranking
Hard drive brands4th of 511.1%Show ranking
External SSD brands4th of 511.3%Show ranking
Refrigerator double door brands3rd of 515.8%Show ranking
Clothes steamer brands3rd of 716.3%Show ranking
Flash drive brands2nd of 515%Show ranking
Kids tablets4th of 521.3%Show ranking
Gas dryer brands2nd of 422%Show ranking
Gas stove brands2nd of 522.3%Show ranking
Memory card brands2nd of 716.3%Show ranking
Induction hob brands1st of 482.8%Show ranking
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