Beats vs Samsung:Which is more popular?
In September 2026, Beats had more branded searches than Samsung among wireless headphones brands worldwide. Beats had about 1.5 million branded searches, while Samsung had 110,000. Beats made up 6% of all wireless headphones brand searches we track, and Samsung accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about wireless headphones brands, Beats and Samsung each appeared in one of the five answers. Beats and Samsung were each mentioned first in one of the two answers that named either.
Who do people search for more?
Beats, about 14 searches for every 1 for Samsung
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Beats vs Samsung and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top wireless headphones brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beats and Samsung were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beats and Samsung were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sony1st
Bose2nd
Sennheiser3rd
Soundcore4th
Apple AirPods5th
JBL6th
Samsung7th- Beats8th
Skullcandy–- Mpow–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Soundcore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple AirPods3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sennheiser3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mpow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wireless headphones brands
5 answers
Asked ChatGPT
“Which wireless headphones brand should I buy?”
Asked ChatGPT
“What are the best wireless headphones brands?”
Asked ChatGPT
“What's the best wireless headphones brand for everyday listening?”
Searched Google, AI Overview
“best wireless headphones”
Searched Google, AI Overview
“noise cancelling headphones”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Beats or Samsung more popular in search?
This chart shows how often people search Google for Beats and Samsung by name. Each line represents a brand's share of searches for all ten wireless headphones brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Beats, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | JBL | Sony | Beats | Skullcandy | Soundcore | Samsung | Bose | Mpow | Sennheiser |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 13.2% | 11.5% | 5.9% | 2.2% | 1.8% | 0.43% | 0.07% | 0.03% | <0.01% |
| Nov 2025 | 63.8% | 14.9% | 11.5% | 5.6% | 2% | 1.7% | 0.41% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 63.3% | 15.4% | 11.7% | 5.5% | 2% | 1.7% | 0.33% | 0.06% | 0.02% | <0.01% |
| Jan 2026 | 58.6% | 16.3% | 14.4% | 6.1% | 2.2% | 1.8% | 0.45% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 57.9% | 15% | 15.2% | 6.4% | 2.4% | 2.4% | 0.71% | 0.06% | 0.03% | <0.01% |
| Mar 2026 | 60.7% | 14.2% | 14% | 5.7% | 2.6% | 2.1% | 0.63% | 0.05% | 0.03% | <0.01% |
| Apr 2026 | 54.2% | 20.5% | 14.2% | 6% | 2.2% | 2.2% | 0.54% | 0.06% | 0.03% | <0.01% |
| May 2026 | 54.8% | 18.8% | 14.8% | 6% | 2.2% | 2.7% | 0.54% | 0.06% | 0.03% | <0.01% |
| Jun 2026 | 55.7% | 18.4% | 14.5% | 5.9% | 2.2% | 2.7% | 0.53% | 0.06% | 0.03% | <0.01% |
| Jul 2026 | 54.6% | 18% | 16.6% | 5.8% | 2.1% | 2.1% | 0.64% | 0.05% | 0.03% | <0.01% |
| Aug 2026 | 55.4% | 17.6% | 16.1% | 5.4% | 2.4% | 2.4% | 0.59% | 0.05% | 0.02% | <0.01% |
| Sep 2026 | 59.8% | 14.8% | 14.4% | 6% | 2.2% | 2.2% | 0.44% | 0.06% | 0.02% | <0.01% |
How has the Beats and Samsung comparison changed over the last 12 months?
3 findings
- Beats was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beats’ share of searches among wireless headphones brands worldwide moved from 5.9% to 6%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Samsung’s share of searches among wireless headphones brands worldwide moved from 0.43% to 0.44%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for wireless headphones brands worldwide in September 2026?
1 change
In September 2026, Beats gained share of searches among wireless headphones brands worldwide, from 5.4% to 6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beats’ and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wireless headphones brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.