Bose vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Bose among wireless headphones brands worldwide. Samsung had about 110,000 branded searches, while Bose had 14,000. Samsung made up 0.44% of all wireless headphones brand searches we track, and Bose accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about wireless headphones brands, Bose appeared in all five answers and Samsung in one. Bose was mentioned before Samsung in every answer.
Who do people search for more?
Samsung, about 8 searches for every 1 for Bose
Who does AI mention more?
Bose, mentioned in every answer we collected
Who does AI recommend more?
Bose, named ahead of Samsung in every answer
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Top wireless headphones brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bose appeared in all five answers. Samsung was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bose was listed before Samsung in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sony1st- Bose2nd
Sennheiser3rd
Soundcore4th
Apple AirPods5th
JBL6th- Samsung7th
Beats8th
Skullcandy–- Mpow–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Soundcore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple AirPods3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sennheiser3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mpow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wireless headphones brands
5 answers
Asked ChatGPT
“Which wireless headphones brand should I buy?”
Asked ChatGPT
“What are the best wireless headphones brands?”
Asked ChatGPT
“What's the best wireless headphones brand for everyday listening?”
Searched Google, AI Overview
“best wireless headphones”
Searched Google, AI Overview
“noise cancelling headphones”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Bose or Samsung more popular in search?
This chart shows how often people search Google for Bose and Samsung by name. Each line represents a brand's share of searches for all ten wireless headphones brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Samsung, Bose. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | JBL | Sony | Beats | Skullcandy | Soundcore | Samsung | Bose | Mpow | Sennheiser |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 13.2% | 11.5% | 5.9% | 2.2% | 1.8% | 0.43% | 0.07% | 0.03% | <0.01% |
| Nov 2025 | 63.8% | 14.9% | 11.5% | 5.6% | 2% | 1.7% | 0.41% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 63.3% | 15.4% | 11.7% | 5.5% | 2% | 1.7% | 0.33% | 0.06% | 0.02% | <0.01% |
| Jan 2026 | 58.6% | 16.3% | 14.4% | 6.1% | 2.2% | 1.8% | 0.45% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 57.9% | 15% | 15.2% | 6.4% | 2.4% | 2.4% | 0.71% | 0.06% | 0.03% | <0.01% |
| Mar 2026 | 60.7% | 14.2% | 14% | 5.7% | 2.6% | 2.1% | 0.63% | 0.05% | 0.03% | <0.01% |
| Apr 2026 | 54.2% | 20.5% | 14.2% | 6% | 2.2% | 2.2% | 0.54% | 0.06% | 0.03% | <0.01% |
| May 2026 | 54.8% | 18.8% | 14.8% | 6% | 2.2% | 2.7% | 0.54% | 0.06% | 0.03% | <0.01% |
| Jun 2026 | 55.7% | 18.4% | 14.5% | 5.9% | 2.2% | 2.7% | 0.53% | 0.06% | 0.03% | <0.01% |
| Jul 2026 | 54.6% | 18% | 16.6% | 5.8% | 2.1% | 2.1% | 0.64% | 0.05% | 0.03% | <0.01% |
| Aug 2026 | 55.4% | 17.6% | 16.1% | 5.4% | 2.4% | 2.4% | 0.59% | 0.05% | 0.02% | <0.01% |
| Sep 2026 | 59.8% | 14.8% | 14.4% | 6% | 2.2% | 2.2% | 0.44% | 0.06% | 0.02% | <0.01% |
How has the Bose and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Bose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among wireless headphones brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 17.2K to 14K.
- Across the 12 months ending September 2026, Samsung’s share of searches among wireless headphones brands worldwide moved from 0.43% to 0.44%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for wireless headphones brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Bose worldwide fell 18.6% over 12 measured months, from 17.2K to 14K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bose’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wireless headphones brands
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